Few of us went to school for Software Product Management. It wasn't even a widely understood field when we were starting our careers. It's still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if "am I doing this right?" can be confusing and demoralizing.
Don't waste your time and resources. You've worked too hard not to become the best Product Manager you can be.
Come to INDUSTRY: The Product Conference in Dublin, Ireland in the Spring, or Cleveland, Ohio in the Fall, and learn the latest methods, tools, and frameworks used to build, launch and scale world-class software products.
Who's behind INDUSTRY? Read our story.
Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy
Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.
There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate.
You've read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY, you can.
Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy
Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.
There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate.
You've read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY, you can.
Director, Product Management
Enjoying the ride of trying to figure out how the hell to build good product. And turn it into a good business. Director, Product Management at Intercom.
Former VP of Product at
In 2005, Gibson Biddle joined Netflix as VP of Product. In 2010, he became Chief Product Officer of Chegg, a textbook rental company that went public in 2013. Today, he’s an adviser for multiple consumer tech companies and teaches entrepreneurship at Stanford.
Strategic Advisor & Board Member at
Currently, Ms. Archambeau is Board Director of Nordstrom, Inc, Verizon, Inc, Roper Technologies Inc, and Okta, Inc,. Ms. Archambeau also became an Advisor to the Royal Bank of Canada, Capital Markets, earlier this year. Previously, Ms. Archambeau led one of the most stunning Silicon Valley turnarounds many have never heard of — accepting the role of CEO at a failing tech company months away from bankruptcy and turning it around into a company that employs 1,200+ and is valued at several hundred millions of dollars.
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Game Development Icon
John Romero is an award-winning game development icon whose work spans over 130 games, 108 of which have been published commercially. Romero is the “father of first person shooters” having led the design and contributed to the programming and audio design of the iconic and genre-defining games DOOM, Quake, Heretic and Hexen.
VP of Product at
Oji Udezue is the VP of product for Calendly where he oversees and leads all of product and user experience. He was formerly head of product for Atlassian’s communications products, and launched its first new product since their IPO: Atlassian Stride (subsequently sold to Slack). A product veteran with past roles at Microsoft, Bridgewater Associates and his own startup, InterMingl; Oji is passionate about bringing new unique and scalable products and ideas into the world.
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Product Management at
Leading stakeholders and development teams is notoriously challenging for us product people: We need the individuals’ buy-in and support, but we lack the power to tell them what to do. This talk shares proven leadership practices that will help you align and guide people, thereby maximising the chances of reaching product success.
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CEO at
April Dunford is an executive consultant, speaker, and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career running Marketing, Product and Sales teams at a series of successful startups. www.aprildunford.com
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VP Researcher & Advisory, XAAS Product Management at
Laura Fay is passionate about the business of product management. She leads the XaaS Product Management Research and Advisory practice for TSIA, where her team researches what practices actually deliver highly monetizable value propositions in the subscription economy.
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VP of Design Transformation at
Richard’s curiosity for product design and leadership has led to four books on these topics. As well as being co-author of Design Sprint and Product Leadership, Richard also authored Design Leadership and Enterprise Design Sprints. When he’s not writing, speaking or teaching, he is VP of Design Transformation at InVision. Previously, Richard was the CEO of Fresh Tilled Soil, an international product design agency.
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Group Product Manager at
Louise has enjoyed 14 years of driving product success across multiple industries and geographies, serving customers from Fortune 10 to mom and pop. In 2019 Louise was shortlisted as Woman In IT Ireland's Business Role Model of the year, and was awarded HubSpot's Great Manager Award. Louise regularly mentors women on how to overcome career hurdles, lectures on how to build product and start a career in tech in many Irish universities, and spends a lot of time with school girls opening their eyes to the importance and exciting role they have to play in how tech shapes our lives.
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Former Chief Digital Officer at
Tanya is the former Chief Digital Officer at Guardian News & Media, where she sat on the exec team with responsibility for Engineering, Product, Data & Growth. Today she works with both large corporates and innovative start-ups on strategy, product and technology. Tanya sits on the boards of several companies and runs Europe for technology consultants AKF partners.
Award-Winning Game Designer
Brenda Romero is an award-winning game designer, Fulbright scholar, entrepreneur, artist, writer and creative director who entered the video game industry in 1981. Brenda has worked with a variety of digital game companies as a game designer, creative director or consultant, including Atari, Sir-tech Software, Electronic Arts and numerous companies in the social and mobile space.
Senior Director of Data Science
Donal proudly leads a team of over 300 Data Scientists, Data Engineers, Business Intelligence Analysts, Product Managers, Data Governance Analysts, and Software Engineers. He’s been “helping people get jobs” for the past four years. He estimates that if Indeed keeps growing at its current rate, we’ll employ over 50% of the world’s workforce by 2038, just before civilization collapses because of the Year 2038 Problem. Until then, though, Donal is going to use math, science and software to help millions of people make smarter, faster and geekier employment decisions.
“I have attended INDUSTRY for the past 2 years and it continues to be the most valuable conference I have ever attended. They had to kick us out of the auditorium this year, because we didn't want it to end.”
Product Manager, InboxDollars Inc.
"EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!”
MSTS, Sr. Product Manager
"The Creators of this conference thought about everything. That made it a fantastic experience. Many opportunities to learn, network, and be among peers going through similar challenges."
Home Depot Product Manager
"The go-to conference for Product People."
Product Manager, Stretto
“I have attended INDUSTRY for the past 2 years and it continues to be the most valuable conference I have ever attended. They had to kick us out of the auditorium this year, because we didn't want it to end.”
Product Manager, InboxDollars Inc.
"EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!”
MSTS, Sr. Product Manager
"The Creators of this conference thought about everything. That made it a fantastic experience. Many opportunities to learn, network, and be among peers going through similar challenges."
Home Depot Product Manager
"The go-to conference for Product People."
Product Manager, Stretto
Solving one of the biggest anxieties that conference-goers typically have, INDUSTRY attendees are provided with INDUSTRY Notes. These are a comprehensive set of notes for every session emailed to you immediately after the event. It even includes summarized Key Takeaways so that you can be fully prepared for that presentation to your boss when you get back to work.
Send notes from last year
The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.
INDUSTRY is a multi-day conference, allowing you to really step out of execution mode. Conference Plus pass holders start with an intensive 4-hour Workshop on Monday, March 9th, before joining Main Conference pass holders on Tuesday for 2 days of valuable talks, interactive interviews, and good times with fellow attendees.
Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.
Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.
The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.
You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.
The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.
The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.
INDUSTRY is a multi-day conference, allowing you to really step out of execution mode. Conference Plus pass holders start with an intensive 4-hour Workshop on Monday, March 9th, before joining Main Conference pass holders on Tuesday for 2 days of valuable talks, interactive interviews, and good times with fellow attendees.
Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.
Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.
The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.
You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.
No INDUSTRY attendee ever stays hungry for too long! You’ll enjoy a great breakfast and lunch on each day with flavors that give a nod to our international audience. You’ll also be treated to bountiful snacks, access to our complimentary barista-staffed coffee bar, and an end-of-day reception on both days.
For Conference Plus pass holders only, will take place on Monday
one day before the main conference begins at The Morrison Hotel in Dublin City Centre.
Former VP of Product at Netflix
This workshop focuses on helping product leaders develop their company’s overall product strategy, and to define the product strategy for each “pod” within larger product organizations. The workshop has a highly interactive, step-by-step approach which introduces different tools, models, and frameworks, followed by the application of these ideas to companies and products that product leaders know well.
learn more
“Speakers directly addressed the reality that as product people we are often hired to work on established products. It is not all about “finding fit”, often it is about what to do next when relationship, motion, and sometimes fatigue, are already a reality.”
Product Specialist at Derivco
“The conference was focused on building world-class software products… I saw many thought-provoking presentations at INDUSTRY Europe. It is hard to do them all justice. I will share the highlights of the talks I found most interesting.”
Product Owner and Agile Enthusiast
INDUSTRY workshops, for Conference Plus pass holders only, will take place at the Morrison Hotel on Monday, March 9th, one day before the main conference begins. Visit our travel page for more information on workshop locations.
Those who arrive early can join us and our friends Pendo for a few drinks and a chance to register early. Look forward to meeting attendees from around the world in a unique setting.
CEO at Ambient Strategy
Positioning can make or break a new product, yet it rarely gets the attention it deserves. In this talk, I’m going to outline a product positioning process that will shine a spotlight on your product’s best features. I will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context.
Group product manager at Hubspot
What does your team need from a product leader? Product Managers tend to be self-starters, confident, and don’t like to be micromanaged. Whether a mentor or manager to others, this talk will cover how to lead a team so it becomes greater than the sum of its parts, and they grow their individual impact at the same time.
Product Management Expert at Pichler Consulting Ltd
Leading stakeholders and development teams is notoriously challenging for us product people: We need the individuals’ buy-in and support, but we lack the power to tell them what to do. This talk shares proven leadership practices that will help you align and guide people, thereby maximising the chances of reaching product success.
Strategic Advisor & Board Member at Nordstrom & Verizon
Sometimes, it’s easy to get caught up in the minutae of tasks we must complete as product people. But sometimes, a major struggle or challenge hits — and it tears our world apart. In this fireside chat, we’ll discuss how to address challenges and struggles in our work with Shellye Archambeau, a technology executive who led one of the most incredible Silicon Valley turnarounds you may have never heard of.
Game Development Icon
In this fireside chat, we’ll learn from legendary video game designer why video game design isn’t just for video games. Video game design now touches products of all kinds — including modern business applications.
Former VP of Product at Netflix
Find out how to move beyond customer focus to “customer obsession” via consumer science to discover what delights customers in hard-to-copy, margin-enhancing ways. Learn how to get insight from four sources of consumer insight, then evaluate these ideas through various research techniques. Gib will illustrate these tactics using examples from Netflix, then, put the techniques into practice with a highly interactive, modern-day Netflix case.
Group manager for data platforms at Indeed
Building great technology products is difficult — scaling them presents even more challenges. The sheer amount of data now available can help with decision making for your products, and many companies are striving to be more data-driven. Data is only the start of the solution. Without a consistent process for consuming this data and deriving meaningful insights, you can end up with lower quality decisions. Teams can become distracted by the noise of large quantities of data and miss vital information. Thankfully, you can rely on scientific principles to refine and scope your use of data; so that you’re asking the right questions at the right time in search of meaningful answers that will help you improve your products. In this talk, I will introduce you to key data science concepts and illustrate how to use them in making robust decisions at scale. This talk leverages established principles from statistics, information theory, economics, and machine learning, to supply your team with a shared vernacular and evaluation framework. There will be math, but also practical examples of how we do it well (and occasionally badly) at Indeed.
After a long day of inspiration, enjoy plentiful food and drinks with your fellow attendees.
Attendees will come back together for the official INDUSTRY party in downtown Dublin. Revelers will get a chance to connect with other product people from around the world and enjoy a few pints on our good friends at Pendo.
VP of design transformation at Invision
As product people, we imagine that the challenges we face are unique to this tech era we’re experiencing. In fact, almost all our challenges are not technological, but rather about people. In this talk, we’ll delve into the far reaches of the organizational nooks and crannies to find out what high-performing teams are getting right. We’ll talk about the universal truths that drive results and happiness and call out the behavior that leads to mistrust and confusion.
VP of product at Calendly
A discussion on the habits, practices and strategy for building products that are extremely viral and able to catch the attention of your target market, so you can grow your business faster.
VP research & advisory, XAAS product management at Tsia
You’ve launched your subscription product, customers are adopting nicely, and revenue growth is healthy. But operational scale is elusive. Profitably monetizing the value proposition is the very reason businesses exist, so why are so many subscription businesses struggling to achieve both high growth AND profit? This session reveals TSIA’s research on the XaaS business model that you’ll want to design for to ensure longer term viability.
Director, Product Management at Intercom
Everyone agrees teams should evolve to become outcome-focused. But this is much easier said than done. I'll share how we're thinking about balancing outcomes with a more standard problem-focused lens.
Former chief digital officer of Guardian Media
Product and Engineering teams often try and engage their organisations with well-recognised frameworks and approaches. But different firms often need different forms of engagement. And this needs to start with your strategy. This talk will outline why product strategy is important and how to recognise the best approaches to engage many types of organisations.
High-performing design teams are structured around the customer value they deliver. In this Working Session, we’ll explore how these exceptional teams align themselves with vision, values, and practices to ensure they can create the ideal cross-functional working environments and delivery paths.
Attendees who wish to dive deeper on specific topics can do so here, where small groups form and dig in on various topics. Attendees can even offer to recommend and lead sessions — as well as vote, in advance, on the topics they wish to see discussed. Sessions take place both before and after lunch.
After a long day of inspiration, enjoy plentiful food and drinks with your fellow attendees.
You know that attending INDUSTRY will be a hugely impactful and valuable experience, but that doesn’t mean the boss won’t need convincing. Don’t worry, we’ve got your back. Check out this editable email template that will help you communicate with your boss the benefits of attending.
Ask about group & student pricing.
In a startup with less than €1m in revenue or €5m in funding?
Apply for one of a limited number of seriously discounted tickets.
VAT included.
Enjoy 2 days of inspiring talks, breakout sessions exploring challenging topics, great food and drinks, and plenty of time to connect with 500 other product people from around the world.
VAT included.
Get everything a Conference pass offers & a chance to deep-dive with experts into challenges specific to your product at a 4-hour Workshop, held on Monday, March 9th.
VAT included.
Enjoy 2 days of inspiring talks, breakout sessions exploring challenging topics, great food and drinks, and plenty of time to connect with 500 other product people from around the world.
VAT included.
Get everything a Conference pass offers & a chance to deep-dive with experts into challenges specific to your product at a 4-hour Workshop, held on Monday, March 9th.
No Worry Tickets
Change your mind within 30 days? No problem, we'll refund your ticket up until 45 days before the event.
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