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Audience

‍The workshop is ideal for startup founders, general managers, product leaders, marketing leaders, product managers, product designers, product marketers, user experience designers, user researchers, engineering leaders, data analysts, and other product practitioners

Learning Objectives
Participants will learn techniques we can use to make sure the experimentation has the impact you need, driving evidence-based product decisions in your organization. Participants will learn:
- How to use a Pre-Mortem Risk Assessment to identify the most important areas for research
- How to develop a High-Impact Experimentation Plan that combines qualitative and quantitative research to kickstart your continuous product discovery practice
- How to use the Built-Learned-Planning Demo to change minds without bruising egos

The Lean Product Process consists of six steps:

1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your Minimum Viable Product (MVP) feature set
5. Create your MVP prototype
6. Test your MVP with customers

Unlike other books or talks, Dan's advice is very pragmatic and hands-on. You will walk away with tools and techniques you can apply as soon as you finish the workshop.

Dan will illustrate his product advice with examples, case studies, and class exercises.

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The role of the Product Manager is one that’s become increasingly important in high-growth technology companies. The responsibilities of a product manager require a unique and rare skill-set that includes, among other things:

• Translating corporate strategy into envisioning a set of products that supports that strategy.
• Having enough knowledge and credibility to work with internal teams (like design, development, and others) to create such products.
• Maintaining customer empathy throughout the process.
• Collaboratively engaging internal and external groups constantly.
• Being able to live with the fact that you’ll have all of the responsibility, without the “authority.”

Yet, even with a unique set of skills required — most product managers don’t have any formal educational product management training because until quite recently, it didn’t even exist. It’s no wonder that many product managers constantly wonder, “Am I doing this right?”

Collaborative, cross-functional work is at the heart of this solution, and teams are the unit of this innovation. Customers are seeking the practices and platforms that will enable their teams to unlock this opportunity. We’ll look at how high-performing teams are assembled and nurtured across a wide range of industries. We’ll learn how other product teams in the digital space are taking on this challenge, and you'll work on exercises designed to encourage better conversations between individuals and teams.

This Workshop is based on over 30 years of research and practice by The Re-Wired Group and Bob Moesta, creator of over 3000 successful innovations. Bob combines a systems view of product development with a deep understanding of the progress customers want to make in their lives, to help you shift from hit-or-miss innovation efforts to successful product development.

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Objectives

• JTBD Theory: Discover how customers’ behaviors are driven by the progress they are trying to make and the circumstances they are in.
• JTBD Interviews: Observe and practice interviewing customers to discover why and how they choose and use specific products and services.
• JTBD Specifications: Create a concise summary of customer Jobs to Be Done to inform product development and improvement.