Few of us went to school for Software Product Management. It wasn't even a widely understood field when we were starting our careers. It's still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if "am I doing this right?" can be confusing and demoralizing.
Don't waste your time and resources. You've worked too hard not to become the best Product Manager you can be.
We’ve put our own unique spin on a “virtual conference” that includes thought-provoking talks, interactive Q&A’s, professionally compiled notes, an exclusive podcast series, video networking, and more so you can learn not just in these two days, but well beyond.
Who's behind INDUSTRY? Read our story.
Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy
Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.
There are few places to connect with product people like you from around the world. At INDUSTRY Virtual, you have a chance to take part in “face to face” video networking sessions with other product people from around the world -- and stay in touch well beyond in our exclusive Slack community.
You've read the best product books. Listened to the best product podcasts. But have you ever wanted to connect with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY Virtual, you can.
Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy
Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.
There are few places to connect with product people like you from around the world. At INDUSTRY Virtual, you have a chance to take part in “face to face” video networking sessions with other product people from around the world -- and stay in touch well beyond in our exclusive Slack community.
You've read the best product books. Listened to the best product podcasts. But have you ever wanted to connect with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY Virtual, you can.
GM
Michael is the General Manager at Dribbble. He started his career 15 years ago as a Product Designer, eventually founding a cutting-edge product agency that built applications for Scholastic, GE, Nike, Siemens, Kobe Bryant and more. He founded the design asset management software, Brandisty, which was acquired in 2014 and is now owned by InVision. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively.
Product Discovery Coach
Teresa helps digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. She emphasizes strong critical thinking practices to ensure there is a strong connection between what the teams are learning in their research activities with the product decisions that they are making.
VP of Product
Ezinne Udezue is a Product and Technology Executive with a unique balance of creative, technical and management experience. She is currently the Vice President of Product at Procore Technologies. Prior to joining Procore, she led innovation, growth and platform teams at Bazaarvoice, Time Inc and Discovery Media, and has extensive, hands-on experience in new product development for consumer and platform products. Industries she has built for and created value in include e-commerce, media, advertising, telecom, and messaging, with B2B, B2C and B2B2C solutions. Ezinne has also mentored some great teams along the way, including work as an All-Star Mentor with TechStars, and DivInc where she provides product guidance and coaching to startup founders and teams.
Partner
Held executive product positions at eBay, Netscape, Continuus and HP; start-ups and Fortune 500. Responsible for business strategy, product strategy, product management, product design, user experience and product development process for leading Internet companies. Author of the book: "Inspired: How To Create Tech Products Customers Love" published in 2018.
Product Leadership Coach & Advisor
Daniel Elizalde is a Product Executive with over 20 years of experience managing the lifecycle of complex Enterprise and Industrial products in many industries, including CleanTech, Manufacturing, and Automotive. Daniel has held various leadership positions, including VP, Head of IoT at Ericsson, and Head of Products at Stem (a GE backed energy storage startup in Silicon Valley). Today, Daniel works as an independent coach helping product leaders and their teams drive product innovation from idea to commercialization. As part of his coaching practice, Daniel has trained over 1,200 product professionals to drive enterprise and industrial products via his online courses and his popular classes on IoT Product Management at Stanford University. As a recognized thought leader, Daniel is a frequent keynote speaker at conferences and top industry outlets. Daniel runs the #1 blog on IoT and B2B Product Management. He is also the host of the insightful Enterprise Product Leadership podcast, where he engages in deep-dive conversations with some of the top Product Leaders in the world on how to drive B2B product innovation. You can learn more about Daniel, including his blog, podcast, and online courses at danielelizalde.com
Partner
Nnamdi Iregbulem is a Partner at Lightspeed Venture Partners and a passionate technologist, focusing on software investments across developer tools, application infrastructure, and machine learning. Previously, he was an investor at ICONIQ Capital, where he invested in companies like GitLab, Fastly, Alteryx, and Epic Games and also worked in product management at Confluent. Nnamdi received his BA in Economics from Yale University and his MBA from Stanford University, where he also completed computer science coursework in machine learning, web development, and cybersecurity. Nnamdi is a Forbes 30 Under 30 Venture Capital recipient.
CEO
Rahul is the founder and CEO of Superhuman, the fastest email experience in the world. Users get through their inbox twice as fast — and many see Inbox Zero for the first time in years! Previously, he founded Rapportive, the first Gmail plugin to scale to millions of users. Rapportive was acquired by LinkedIn.
Principal
Ruben Ugarte is an expert in data, decision making, and the author of the Data Mirage: Why Companies Fail to Actually Use Their Data. He has worked with over 75+ companies from 5 continents and all company stages to use data to make higher quality decisions. These decisions helped companies significantly boost performance, increase profitability, dramatically lower costs, and make their teams world-class. He also maintains a popular blog that has been read by over 100,000 readers. In his free time, you can find him dancing or trying to learn something new.
VP of Consumer Products
Kara Chiles is Vice President of Consumer Products at Gannett/ USA TODAY NETWORK. Kara leads the teams responsible for the product lifecycle and experience for web, native apps, messaging and video. A digital media veteran, Kara has led product, content strategy and audience development for outlets including Whole Foods Market, WebMD and AOL.
Product Leader
Most recently, Lauren was Senior Director of Product Management at Care.com, the largest online marketplace for finding and managing family care. While at Care.com, she drove double-digit growth of the mobile apps and launched a new product line for the B2B Care@Work business. Prior to joining Care.com, she held various product management positions at StubHub and strategy positions at StubHub, Microsoft, and Triage Consulting Group. Lauren received a B.S. in Management Science & Engineering from Stanford University and an MBA with Honors from the Kellogg School of Management.
CEO
Today’s product leaders often rely on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no — a reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational. Kristen will go over her compelling research that highlights just how misleading customer research. She’ll take us through step by step the process that behavioral economists go through to understand behavior and then change it. This talk is helpful for any PMs that need to get your customer to take an action or change the behavior of their customers (which is most of us ;)
Product Leader
Jules is a product leader at YouTube. Previously, he led the Monetization Team at Slack and was a key contributor to Slack's 10X growth in his four years there. He is passionate about building helpful products at scale and improving inclusion and diversity in the industry. He serves on the boards of BlackProductManagers.com and CodePath.org, two organizations he co-founded to support underrepresented people in tech. Jules holds a computer science degree from MIT and an MBA from Harvard Business School. He lives with his wife and two kids in Berkeley, CA.
Senior Manager of Product
Adi is obsessed about defining the next generation of e-commerce and is currently thinking about how AI & machine-learning can help retailers scale and improve their digital experiences. Today, he leads a team of product managers at The Home Depot’s e-commerce business, where his team builds the company’s proprietary recommendation algorithms and experiences. Prior to The Home Depot, Adi spent five years at Kearney, a global management consultancy, where he led teams that advised senior executives at global CPGs and retailers on their most pressing growth and profitability challenges. He caught the product bug during a secondment from Kearney when he co-founded Smilables, an infant smart-wearable company that helps parents more actively engage in their newborn baby’s development. Adi holds a Bachelor’s and Master’s degree in Industrial & Operations Engineering from the University of Michigan at Ann Arbor and currently lives in Atlanta, GA with his wife and one-year old daughter.
Director of Product
Lisa thinks a lot about the future of health. She specializes in creating new digital products ranging from platforms that help people learn about their genetics to online programs that help chronic pain sufferers. She currently is Director of Product Management at Johnson & Johnson, where she brings her deep healthcare knowledge to bear on their pharmaceutical, medical device, and consumer product divisions. Her most recently launched product is a digital pain clinic that helps create a personalized treatment plan for chronic back pain sufferers. Prior to J&J, Lisa worked as a product lead at 23andMe. There, she built the company's first app store for genetics and built out the research and ancestry verticals of the website, focused on collecting phenotypic datapoints for therapeutics and allowing users to connect with one another and learn about their ancestry. She’s also worked in product at Omada Health and Microsoft within search. Before she found her passion in product management, she worked at a wide variety of organizations: as a venture capital analyst looking at the healthcare and digital media investment verticals, and as a writer at the Onion. Lisa graduated from Stanford with a BS in biology as well as an MBA from the Graduate School of Business. In her free time, she enjoys salsa dancing, tennis, and finding unique jewelry online.
Chief Product Officer
A native from Colombia, Laura has spent almost twenty years leading product teams in technology companies in Silicon Valley. Her experience spans large and small organizations, including SAP Labs, Nuance, Microsoft, Intapp and Lever, in a range of industries from speech recognition to HR technology and fintech. An expert in scaling companies she is currently the Chief Product Officer at TrueAccord, a fintech company using artificial intelligence to reinvent debt resolution. Laura holds two Master of Science degrees from Stanford. She is a guest speaker at the Stanford Technology Ventures Program, and a member of the extended teaching team in the Stanford Management Science and Engineering Department, lecturing on entrepreneurship and product management. A supporter of women and diversity, Laura serves on the Board of Leading Women in Technology a non-profit dedicated to promoting women’s leadership.
Principal
Adam Thomas has spent over the last 10 years forming and storming products as a founder, strategist, and product manager. This adventure has taken him to various fields, like AI, eCommerce, and Finance. He is currently he principal and founder of Approaching One, a coaching firm designed to help level up product managers into product leaders by dancing with ambiguity into positive business results. Feel free to tweet him at @thehonorableAT.
Founder
Laura fell in love with technology when she saw her first user research session over 20 years ago. Since then, she’s worked as an engineer, user experience designer, and product manager in Silicon Valley for companies of all sizes. She’s written two books for product managers, designers, and entrepreneurs, Build Better Products (Rosenfeld Media ’16) and UX for Lean Startups (O’Reilly Media ’13), and she’s a frequent speaker at tech conferences, including SXSW, Lean Startup Conference, and Mind the Product. She is currently Principal at Users Know, a UX design consultancy, and works as a coach and adviser to product teams and startups.
“I have attended INDUSTRY for the past 2 years and it continues to be the most valuable conference I have ever attended. They had to kick us out of the auditorium this year, because we didn't want it to end.”
Product Manager, InboxDollars Inc.
"EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!”
MSTS, Sr. Product Manager
"The Creators of this conference thought about everything. That made it a fantastic experience. Many opportunities to learn, network, and be among peers going through similar challenges."
Home Depot Product Manager
"The go-to conference for Product People."
Product Manager, Stretto
This was my first INDUSTRY event and the speakers were fantastic. I thought it was not only very well organized, but the content was very actionable and insightful. It was also validating and encouraging to hear from and "be around" attendees and speakers that understand the struggles of PM.
Director of Operations at NextChapter
It was my third INDUSTRY and I'm an absolute fan. The content is great, the speaker only high quality and I learned that much every time.
Product Manager at HiveMQ
I thoroughly enjoyed my first INDUSRTY conference, and the virtual format worked incredibly well. Thanks to the whole team in putting together an awesome event! Am definitely looking forward to next years event!
Product Manager at RACV
The event exceeded all my expectations. The sessions were really good and I found almost all topics to be very useful for our projects and teams.
Business Analysis Director at Zemoga
EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!
MSTS
Speakers were inspiring; content useful; conference was energizing. Great to have a conference specifically for product management!
New Innovations
Solving one of the biggest anxieties that conference-goers typically have, INDUSTRY Virtual attendees are provided with INDUSTRY Notes. These are a comprehensive set of notes for every session emailed to you immediately after the event. It even includes summarized Key Takeaways so that you can be fully prepared for that presentation to your boss when you get back to work.
Send notes from last year
INDUSTRY Virtual features product leaders presenting on a range of topics that will challenge and inspire software Product Managers who build, launch, and scale world-class products.
Conveniently scheduled over two days, you can make the most of INDUSTRY and stay for the full program or choose to pop in and out when it suits you. Afterwards, you’ll keep learning from an exclusive, attendee-only Rocketship.FM podcast series and stay connected with your fellow attendees in our Slack community.
Conference Plus attendees will get to participate in the interactive “Talk Shop” Q&A session, where speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.
During every main stage session, you'll be able to chat live with other attendees from around the world. Share your opinion and learn from real-world experiences of your peers.
INDUSTRY Virtual features a sophisticated networking feature that pairs you up with other attendees for a video chat. Have a lot in common? Simply hit 'connect' to share your details.
Visit virtual exhibitor booths anytime during the conference to learn about the latest Product Management tools and get exclusive offers and discounts to your favorite products.
INDUSTRY Virtual features product leaders presenting on a range of topics that will challenge and inspire software Product Managers who build, launch, and scale world-class products.
Conveniently scheduled over two days, you can make the most of INDUSTRY and stay for the full program or choose to pop in and out when it suits you. Afterwards, you’ll keep learning from an exclusive, attendee-only Rocketship.FM podcast series and stay connected with your fellow attendees in our Slack community.
Conference Plus attendees will get to participate in the interactive “Talk Shop” Q&A session, where speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.
During every main stage session, you'll be able to chat live with other attendees from around the world. Share your opinion and learn from real-world experiences of your peers.
INDUSTRY Virtual features a sophisticated networking feature that pairs you up with other attendees for a video chat. Have a lot in common? Simply hit 'connect' to share your details.
Visit virtual exhibitor booths anytime during the conference to learn about the latest Product Management tools and get exclusive offers and discounts to your favorite products.
For Conference Plus pass holders only, will take place on Monday
one day before the main conference begins in downtown Cleveland. Please keep in mind that these sessions will sell out.
CEO & Co-founder at Basecamp
Spend a rare afternoon with Jason Fried, CEO of Basecamp, on September 21st and he'll take you "behind the scenes", so to speak, and share everything — how the business is run, how the company is organized, and how the team works together. Everything will be exposed. It's live, interactive, and small-audience intimate with lots of interrupt-anytime Q&A.
Product Management Consultant at H2R Product Science
If you follow top product leaders, you have probably heard some inspiring stories of product discovery and evidence-based decision making that saves lots of wasted engineering effort and leads to products that delight customers. But often when we try to increase experimentation in our own companies, it isn't the magic bullet we expected. In the High-Impact Experimentation Workshop, you'll learn how to take your experimentation from good to great.
Founder at Olsen Solutions
Dan will explain his Product-Market Pyramid framework, which is the foundation of his 6-step Lean Product Process for achieving product-market fit.
Instructor at Pragmatic Institute
Gain a better understanding of the role of a technology product manager, learn how to properly listen to your market and translate that into an action plan for your product, and understand a basic framework to help guide you and your products as you evolve.
VP of Design Transformation at Invision
In today’s complex landscape of product creation, people are struggling to figure out how to work with each other to maximize impact. Those who have are bringing massive value to their organizations and to their markets.
CEO at Rewired Group
Successful innovators build products and services that customers willingly—even eagerly—pull into their lives. This Workshop will help you discover why your customers choose (or don’t choose) your products and services and what to do about it.
Price increases
May 1st.
Includes full access to the main conference on September 22nd-23rd, plus your choice of two (2) half-day workshops.
"Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland Public Auditorium to talk product.For three days, the conference was buzzing with an all-star lineup of product managers, leaders, and luminaries from over 30 countries discussing the latest methods, tools, and frameworks to build, launch, and scale software products."
Alpha
"Overall, I left this conference exhausted from all the learning and humbled by the collective wisdom of the speakers, attendees, organizers, and sponsors. As a newbie, I felt welcomed and accepted from the start. It was a great experience, and I’d recommend INDUSTRY to any new or experienced product manager."
Product Manager at Moraware
12 small-group Roundtable Discussions will take place throughout the 2 days of INDUSTRY -- allowing attendees to learn from each other on topics that include product strategy, product leadership, experimentation, and others.
Just like at the in-person INDUSTRY, top companies with software products catering to product people will be in attendance. Take time to visit their virtual booths, ask questions, get product demos, and win prizes!
At any time during INDUSTRY, you can be matched with your peers and take part in brief 1:1 video networking sessions. Simply share your video and audio, press a button, and connect! Have something in common? Press another button to share your details.
An INDUSTRY-favorite, our Talk Shop sessions gives Conference Plus attendees a chance to ask their own questions to speakers in interactive Q&A sessions that take place during each of the breaks throughout the 2-day experience.
You know that attending INDUSTRY Virtual will be a hugely impactful and valuable experience, but that doesn’t mean the boss won’t need convincing. Don’t worry, we’ve got your back. Check out this editable email template that will help you communicate with your boss the benefits of attending.
- Live access to 15 hours of programming
- Connect to others with interactive networking feature
- Access to virtual exhibit area, featuring exclusive discounts and trials
- An exclusive ebook containing notes from every talk
Everything from Conference, and:
- 6 months free access to INDUSTRY On Demand (featuring recordings of every main stage talk)
- Access to live Q&A sessions with speakers
- $100 discount on any future INDUSTRY Virtual Workshop
- Free book by Marty Cagan -- "EMPOWERED: Ordinary People, Extraordinary Products"
Everything from Conference+ and:
- 12 months free access to INDUSTRY On Demand
- Your choice of attending one INDUSTRY Virtual Workshop ($495 or under) at a time of your convenience.
- Live access to 15 hours of programming
- Connect to others with interactive networking feature
- Access to virtual exhibit area, featuring exclusive discounts and trials
- An exclusive ebook containing notes from every talk
Everything from Conference, and:
- 6 months free access to INDUSTRY On Demand (featuring recordings of every main stage talk)
- Access to live Q&A sessions with speakers
- $100 discount on any future INDUSTRY Virtual Workshop
- Free book by Marty Cagan -- "EMPOWERED: Ordinary People, Extraordinary Products"
Everything from Conference+ and:
- 12 months free access to INDUSTRY On Demand
- Your choice of attending one INDUSTRY Virtual Workshop ($495 or under) at a time of your convenience.
No Worry Tickets
Change your mind within 30 days? No problem, we'll refund your ticket, no questions asked.
Product Collective is headquartered in Cleveland, Ohio.
Designed by Heartbeat Agency with great pleasure ;)
