Few of us went to school for Software Product Management. It wasn't even a widely understood field when we were starting our careers. It's still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if "am I doing this right?" can be confusing and demoralizing.
Don't waste your time and resources. You've worked too hard not to become the best Product Manager you can be.
We’ve put our own unique spin on a “virtual conference” that includes thought-provoking talks, interactive Q&A’s, professionally compiled notes, an exclusive podcast series, video networking, and more so you can learn not just in these two days, but well beyond.
Who's behind INDUSTRY? Read our story.
Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy
Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.
There are few places to connect with product people like you from around the world. At INDUSTRY Virtual, you have a chance to take part in “face to face” video networking sessions with other product people from around the world -- and stay in touch well beyond in our exclusive Slack community.
You've read the best product books. Listened to the best product podcasts. But have you ever wanted to connect with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY Virtual, you can.
Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy
Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.
There are few places to connect with product people like you from around the world. At INDUSTRY Virtual, you have a chance to take part in “face to face” video networking sessions with other product people from around the world -- and stay in touch well beyond in our exclusive Slack community.
You've read the best product books. Listened to the best product podcasts. But have you ever wanted to connect with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY Virtual, you can.
SVP Product Marketing & GTM Strategy
Jessica leads the Product Marketing team’s efforts in helping shape LiveIntent’s product solutions to make sure they connect with customers and partners. Before LiveIntent, Muñoz led the product marketing efforts for optimization and measurement solutions at MediaMath, strategic partnerships at Innovid, and creative solutions at Celtra. Jessica is a graduate of the University of Florida with majors in biological anthropology and astronomy. She is also an active member of the NYC chapter of the Product Marketing Alliance, the NYC Product Council, and serves as a mentor to recent graduates and up-and-coming marketing professionals through Marketing EDGE.
VP, Product Management
Victor Ortiz is VP, Product Management at Barnes & Noble Education, Inc as a product leader for bartleby.com, a premier student-centric learning ecosystem. With nearly 20 years of product experience, he’s led Product, UX, Experiment & Optimization, and Innovation teams from early to mid-stage startups, and global enterprises representing Fortune 100 brands across retail, real-estate, productivity, health & wellness, and education. Victor has launched products and brands from zero-to-one, scaled a digital business from $100M to nearly half a billion in revenue, and driven continuous growth for mature businesses with over $13 billion in revenue.
Director of Programs
As a co-founder and leader of the TCN Coalition, Jenny built a community of people trying to safely reopen the economy through privacy-preserving applications of technologies. She is now working with a variety of organizations focused on exposure notification to make sure that the technology is as effective as possible without infringing on our civil liberties. Before that Jenny spent the past several years growing the SpotHero consumer product management organization. With 7+ years of product management experience, Jenny has had the privilege of working on a variety of products, from APIs and two-sided marketplaces to services and experiences. Throughout all of it, user-centered design has informed her approach. Using agile product development strategies, she combines quantitative and qualitative research to get the right data before committing to build.
Partner
Sanjiv focuses on venture and growth investments in B2B software, and is particularly interested in large legacy industries that have not or are undergoing digital transformation. Sanjiv joined OpenView as a Partner in November 2020. Prior to joining OpenView, Sanjiv was a Principal at Battery Ventures, where he was focused on B2B software. At Battery, Sanjiv was a Board Observer at ServiceTitan, AuditBoard, MX, VNDLY, Vidyard and RiskIQ, he was a Board Member at Mews, Newforma, and SmarterHQ, actively involved with Battery’s investment in InVision, and a seed investor in companies such as Upkeep and Fulcrum. Sanjiv began his career operating software companies, while a GM at Constellation Software (TSX:CSU), and later spent time at 37signals (now Basecamp) and in investing roles at Bessemer Venture Partners and Hyde Park Angels.
Product Leader
Paige Costello leads the development of all core products at Asana. Her teams in New York and San Francisco are defining the work management category, helping individuals, teams, and organizations find “flow state” in their work. Before Asana, Paige led Intercom's SF product team, which was responsible for the business Messenger experience and Growth. Before Intercom, Paige led PM teams for QuickBooks, Intuit's small business product. Paige has also worked in Payments and supported startups at a user experience consultancy. She’s obsessed with building products customers love and strong teams that find joy in the process.
VP of Product Management
Coming soon...
Writer, Adviser & Investor
Lenny writes a popular newsletter at LennysNewsletter.com, angel invests, and advises startups on product and growth. Previously, Lenny spent seven years at Airbnb leading initiatives in growth, quality, and community. Before Airbnb, Lenny was a founder (sold to Airbnb), and engineer.
Managing Director, Head of Global Product Strategy and Operations
Ray (Jiayi) Cao is the Managing Director, Head of Global Product Strategy and Operations for TikTok, the leading short-form video platform designed to inspire creativity and bring joy. He's responsible for building innovative long-term product solutions and setting the global strategic product vision for the commercial team. Ray builds products that provide brands and marketers the tools to be creative storytellers and meaningfully engage with the TikTok community.
Managing Director, Head of Global Product Strategy and Operations at TikTok
Executive Coach to Product Leaders
Ken Norton is a product management coach, speaker, and writer. Before becoming a full-time executive coach to product leaders, he spent more than fourteen years at Google, where he led product initiatives for Google Docs, Google Calendar, Google Mobile Maps, and GV (formerly Google Ventures).
CEO
Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful. Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. Currently president & co-founder of The ReWired Group, a Detroit, Mich., Innovation consultancy & incubator, he is also a fellow at the Christensen Institute.
SVP Product, Design and Engineering
As a product executive with over 10 years of overseeing global teams, Mamuna has diverse experience leading product management, product marketing, product design and strategy development in the B2B and B2C markets. She has demonstrated success in building and executing strategic plans for product organizations that generate growth and transform user experiences. Mamuna is currently the Senior Vice President of Product, Design and Engineering, at Kickstarter, where she drives product vision and strategy to ensure constant delivery of value to the creative community. Prior to her role at Kickstarter, Mamuna was VP of Product at SeamlessDocs and then VP of Product Marketing & Design at The Orchard, a division of Sony Music. She built the product marketing and product design teams from the ground up, formalizing go-to-market strategies across functions.
Author of Radical Product Thinking: The New Mindset for Innovating Smarter
Radhika Dutt is an entrepreneur and product leader who has participated in four acquisitions as a result of the products she built; two of these were companies she founded. She advises organizations from high-tech startups to government agencies and speaks at conferences around the world. She founded Radical Product Thinking as a movement of leaders creating vision-driven change and is the author of an upcoming book to be published with Berrett Koehler. Scheduled for launch in September 2021, the book introduces Radical Product Thinking as a big idea that you can systematically build successful products that also make the world a better place.
“I have attended INDUSTRY for the past 2 years and it continues to be the most valuable conference I have ever attended. They had to kick us out of the auditorium this year, because we didn't want it to end.”
Product Manager, InboxDollars Inc.
"EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!”
MSTS, Sr. Product Manager
"The Creators of this conference thought about everything. That made it a fantastic experience. Many opportunities to learn, network, and be among peers going through similar challenges."
Home Depot Product Manager
"The go-to conference for Product People."
Product Manager, Stretto
This was my first INDUSTRY event and the speakers were fantastic. I thought it was not only very well organized, but the content was very actionable and insightful. It was also validating and encouraging to hear from and "be around" attendees and speakers that understand the struggles of PM.
Director of Operations at NextChapter
It was my third INDUSTRY and I'm an absolute fan. The content is great, the speaker only high quality and I learned that much every time.
Product Manager at HiveMQ
I thoroughly enjoyed my first INDUSRTY conference, and the virtual format worked incredibly well. Thanks to the whole team in putting together an awesome event! Am definitely looking forward to next years event!
Product Manager at RACV
The event exceeded all my expectations. The sessions were really good and I found almost all topics to be very useful for our projects and teams.
Business Analysis Director at Zemoga
EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!
MSTS
Speakers were inspiring; content useful; conference was energizing. Great to have a conference specifically for product management!
New Innovations
Solving one of the biggest anxieties that conference-goers typically have, INDUSTRY Virtual attendees are provided with INDUSTRY Notes. These are a comprehensive set of notes for every session emailed to you immediately after the event. It even includes summarized Key Takeaways so that you can be fully prepared for that presentation to your boss when you get back to work.
Send notes from last year
INDUSTRY Virtual features product leaders presenting on a range of topics that will challenge and inspire software Product Managers who build, launch, and scale world-class products.
Conveniently scheduled over two days, you can make the most of INDUSTRY and stay for the full program or choose to pop in and out when it suits you. Afterwards, you’ll keep learning from an exclusive, attendee-only Rocketship.FM podcast series and stay connected with your fellow attendees in our Slack community.
Conference Plus attendees will get to participate in the interactive “Talk Shop” Q&A session, where speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.
During every main stage session, you'll be able to chat live with other attendees from around the world. Share your opinion and learn from real-world experiences of your peers.
INDUSTRY Virtual features a sophisticated networking feature that pairs you up with other attendees for a video chat. Have a lot in common? Simply hit 'connect' to share your details.
Visit virtual exhibitor booths anytime during the conference to learn about the latest Product Management tools and get exclusive offers and discounts to your favorite products.
INDUSTRY Virtual features product leaders presenting on a range of topics that will challenge and inspire software Product Managers who build, launch, and scale world-class products.
Conveniently scheduled over two days, you can make the most of INDUSTRY and stay for the full program or choose to pop in and out when it suits you. Afterwards, you’ll keep learning from an exclusive, attendee-only Rocketship.FM podcast series and stay connected with your fellow attendees in our Slack community.
Conference Plus attendees will get to participate in the interactive “Talk Shop” Q&A session, where speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.
During every main stage session, you'll be able to chat live with other attendees from around the world. Share your opinion and learn from real-world experiences of your peers.
INDUSTRY Virtual features a sophisticated networking feature that pairs you up with other attendees for a video chat. Have a lot in common? Simply hit 'connect' to share your details.
Visit virtual exhibitor booths anytime during the conference to learn about the latest Product Management tools and get exclusive offers and discounts to your favorite products.
For Conference Plus pass holders only, will take place on Monday
one day before the main conference begins in downtown Cleveland. Please keep in mind that these sessions will sell out.
Spend a rare afternoon with Jason Fried, CEO of Basecamp, on September 21st and he'll take you "behind the scenes", so to speak, and share everything — how the business is run, how the company is organized, and how the team works together. Everything will be exposed. It's live, interactive, and small-audience intimate with lots of interrupt-anytime Q&A.
If you follow top product leaders, you have probably heard some inspiring stories of product discovery and evidence-based decision making that saves lots of wasted engineering effort and leads to products that delight customers. But often when we try to increase experimentation in our own companies, it isn't the magic bullet we expected. In the High-Impact Experimentation Workshop, you'll learn how to take your experimentation from good to great.
Dan will explain his Product-Market Pyramid framework, which is the foundation of his 6-step Lean Product Process for achieving product-market fit.
In today’s complex landscape of product creation, people are struggling to figure out how to work with each other to maximize impact. Those who have are bringing massive value to their organizations and to their markets.
Successful innovators build products and services that customers willingly—even eagerly—pull into their lives. This Workshop will help you discover why your customers choose (or don’t choose) your products and services and what to do about it.
Price increases
December 1st.
Includes everything from CONFERENCE, plus your choice of two (2) half-day workshops, held on Monday September 19th.
"Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland Public Auditorium to talk product.For three days, the conference was buzzing with an all-star lineup of product managers, leaders, and luminaries from over 30 countries discussing the latest methods, tools, and frameworks to build, launch, and scale software products."
Alpha
"Overall, I left this conference exhausted from all the learning and humbled by the collective wisdom of the speakers, attendees, organizers, and sponsors. As a newbie, I felt welcomed and accepted from the start. It was a great experience, and I’d recommend INDUSTRY to any new or experienced product manager."
Product Manager at Moraware
12 small-group Roundtable Discussions will take place throughout the 2 days of INDUSTRY -- allowing attendees to learn from each other on topics that include product strategy, product leadership, experimentation, and others.
Just like at the in-person INDUSTRY, top companies with software products catering to product people will be in attendance. Take time to visit their virtual booths, ask questions, get product demos, and win prizes!
At any time during INDUSTRY, you can be matched with your peers and take part in brief 1:1 video networking sessions. Simply share your video and audio, press a button, and connect! Have something in common? Press another button to share your details.
An INDUSTRY-favorite, our Talk Shop sessions gives Conference Plus attendees a chance to ask their own questions to speakers in interactive Q&A sessions that take place during each of the breaks throughout the 2-day experience.
Superpass ticket holders can join Bob Moesta, co-architect of the Jobs-to-be-Done framework, for an intensive online workshop exploring the "Five Bedrock Skills of Innovators and Entrepreneurs". Ultimately, you will leave the workshop with a grasp of these five skills and how you can leverage them to make your own progress. Learn more here.
You know that attending INDUSTRY Virtual will be a hugely impactful and valuable experience, but that doesn’t mean the boss won’t need convincing. Don’t worry, we’ve got your back. Check out this editable email template that will help you communicate with your boss the benefits of attending.
- Live access to 15 hours of programming
- Connect to others with interactive networking feature
- Access to virtual exhibit area, featuring exclusive discounts and trials
- An exclusive ebook containing notes from every keynote talk
- 6 months free access to INDUSTRY On Demand (featuring recordings of every main stage talk)
- Access to live Q&A sessions with speakers
Everything from General Admission and you get to attend a 4-hour Virtual Workshop (valued at $500), "Practicing the 5 Bedrock Skills Innovators and Entrepreneurs" with Bob Moesta, on November 18th at 12:30PM EST. Limited availability.
See All Virtual WorkshopsNo Worry Tickets
Change your mind within 30 days? No problem, we'll refund your ticket, no questions asked.
Product Collective is headquartered in Cleveland, Ohio.
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