Few of us went to school for Software Product Management. It wasn't even a widely understood field when we were starting our careers. It's still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if "am I doing this right?" can be confusing and demoralizing.
Don't waste your time and resources. You've worked too hard not to become the best Product Manager you can be.
We’ve put our own unique spin on a “virtual conference” that includes thought-provoking talks, interactive Q&A’s, professionally compiled notes, an exclusive podcast series, video networking, and more so you can learn not just in these two days, but well beyond.
Who's behind INDUSTRY? Read our story.
Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy
Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.
There are few places to connect with product people like you from around the world. At INDUSTRY Virtual, you have a chance to take part in “face to face” video networking sessions with other product people from around the world -- and stay in touch well beyond in our exclusive Slack community.
You've read the best product books. Listened to the best product podcasts. But have you ever wanted to connect with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY Virtual, you can.
Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy
Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.
There are few places to connect with product people like you from around the world. At INDUSTRY Virtual, you have a chance to take part in “face to face” video networking sessions with other product people from around the world -- and stay in touch well beyond in our exclusive Slack community.
You've read the best product books. Listened to the best product podcasts. But have you ever wanted to connect with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY Virtual, you can.
Product Lead
As Stripe's longest-tenured Product Manager and its first PM lead, Shreyas has been instrumental in defining the role of product management and growing the PM team at Stripe. He currently leads Stripe Terminal & Mobile products and is involved in strategy across Stripe's products. From 2016 to 2019, Shreyas led product management for Stripe's flagship product, Connect. Before Stripe, he held product leadership roles at Twitter, Google, and Yahoo. Shreyas writes about product management, leadership, and organizational psychology at twitter.com/shreyas
Sr Director of Product
Esteban Contreras is a Senior Director of Product Management at Hootsuite, the global leader in social media management software. Esteban has spent over a decade at the convergence of technology and marketing. He is passionate about solving problems with software and developing customer-centric, mission-driven product teams. At Hootsuite, Esteban has driven the vision for its social media marketing solutions and led product portfolios responsible for publishing, engagement, mobile, analytics, integrations, and machine learning initiatives. He has advised tech startups in SaaS, gaming, social networking and ecommerce. Originally from Guatemala, Esteban lived in the United States before moving to Vancouver, BC where he now lives with his wife and two kids. You can find him on Twitter @socialnerdia.
CEO & Co-founder
Jason returns to the INDUSTRY stage where he wowed attendees with his insights on the nature of being creative in 2017 and on building products the Basecamp way in 2019. He’s the co-founder and CEO of Basecamp, a renowned project collaboration product, and co-author of several seminal books on modern work practices, including Rework and most recently It Doesn’t Have to Be Crazy at Work.
VP of Product Management
Greg is an established product leader currently working as a VP of Content and Data Platforms at American Express. He has led product management, data science, software engineering teams for the last 20 yrs at companies such as eBay, PayPal, and Intel. He has undergraduate and graduate degrees in Computer Science and Accounting. He resides in Scottsdale, AZ and loves to spend time with his wife and kids, reading, traveling, running, biking, and working on community improvement efforts.
Former VP of Product
Coming soon...
Executive Vice President, Product
As executive vice president of product at Zendesk, Shawna manages the organization’s global product teams to deliver thoughtfully designed, market-changing products. She follows a customer-first mindset and is energized by seeing what experiences are possible with Zendesk technology. Shawna currently holds three patents, and her career has revolved around making hard concepts easy and intuitive for users. She previously spent 15 years at Salesforce as SVP of product management, where she was a pivotal part of multiple product strategy teams, including the Customer 360 platform. When she’s not at the office, you can find her listening to live music or soaring to great heights on the trapeze.
Partner
Christian has been a product leader for over 15 years, building teams and developing enterprise and consumer products that have shaped companies such as CareerBuilder and Merrill Corporation as well as clients such as PayPal, Etsy, Starbucks, Dell, and Macy’s. Christian is passionate about helping companies implement the discipline of product management to build world-class products and new technologies. Before joining Silicon Valley Product Group, Christian was the Global Head of Product for Merrill Corporation.
Head of Strategy
Ryan has worked on all levels of the software stack, from UI design to back-end programming to strategy. Through over 16 years at Basecamp he’s designed features used by millions while also inventing the very processes their teams use to design, develop and ship the right things. These days he’s focused on strategy. That means understanding what their customers are trying to do so they build the right things and make the product more coherent over time.
Co-Founder
Julie Zhuo is currently the co-founder of Inspirit, a product strategy, data and design advisory firm for high-growth tech companies. Before that she was the VP of Product Design for the Facebook app, where she helped scale the service from 10 million users to over 2 billion during her 13 years there. Her field guide to management, The Making of a Manager, became an instant Wall Street Journal bestseller and was selected as one of Amazon's Best Business and Leadership Books of 2019. She writes about technology, design, and leadership on her popular blog and mailing list, The Looking Glass. She graduated with a computer science degree from Stanford University and lives with her husband and three children in California's Bay Area.
Chief Product Officer
Claire is the Chief Product Officer of Product Management at Optimizely. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Claire is an expert in high-velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology.
Product Manager
Kasia is a technologist in healthcare at McKinsey & Company and the Project Lead of The Data Nutrition Project, an initiative that builds tools to improve the health of artificial intelligence through healthier data. Previously, Kasia worked at the U.S. Digital Service (White House / EOP) to improve government technology around the opioid crisis and visa application processes. They were also the Product and Partnerships Lead for Scratch, a project of the MIT Media Lab. When not in front of a whiteboard or a keyboard, Kasia can be found cycling uncomfortably-long distances on a bicycle.
Product Lead
Maryanna is the Product Lead for Ads Management at Facebook Inc. She oversees a 100 person organization that is responsible for >$50Bn in revenue for Facebook. She is also the co-founder of BlackProductManagers.com which serves as an up-leveling community for the strongest diverse product thinkers in the world. Her expertise is in leadership of scale platforms, building strong cultures, and supporting diversity in tech development. Prior to joining Facebook Maryanna was the founder and CEO of a mobile workflow startup, was an investor with Audax Group Private Equity, and a consultant with the Boston Consulting Group. She received her undergraduate degree from Dartmouth college, and an MBA from the Stanford Graduate School of Business where she was an Arjay Miller scholar.
Former VP of Product
In 2005, Gibson Biddle joined Netflix as VP of Product. In 2010, he became Chief Product Officer of Chegg, a textbook rental company that went public in 2013. Today, he’s an adviser for multiple consumer tech companies and teaches entrepreneurship at Stanford.
VP of Design Transformation
Richard’s curiosity for product design and leadership has led to four books on these topics. As well as being co-author of Design Sprint and Product Leadership, Richard also authored Design Leadership and Enterprise Design Sprints. When he’s not writing, speaking or teaching, he is VP of Design Transformation at InVision. Previously, Richard was the CEO of Fresh Tilled Soil, an international product design agency.
CEO
Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful. Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. Currently president & co-founder of The ReWired Group, a Detroit, Mich., Innovation consultancy & incubator, he is also a fellow at the Christensen Institute.
SVP of Product Strategy
Tami Reiss is a product strategy leader with over 15 years of experience helping startups, established companies, and community profit organizations figure out what to do next. Currently, she focuses on the Insight Partners portfolio as their CPO in Residence through her role as SVP of Product at ProdUXLabs. She has held many roles which adds to her ability to understand with different perspectives and various industries. In 2016, Tami launched Just Not Sorry, a Gmail plug-in used by half a million people around the globe to write more confident emails. Tami lives with her husband Nadav in Manhattan but grew up in Florida and spent over a decade in LA. She loves to travel and considers herself a citizen of the world.
Creator
Ash Maurya is the author of two bestselling books “Running Lean” and “Scaling Lean”, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”. Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques. Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.
CEO
Coming soon...
Product Management Consultant
Holly is the Founder and CEO of H2R Product Science, a product management coaching and consulting firm that teaches the science of high-growth product development. She is a former Columbia University research scientist and has led over a dozen successful digital product initiatives at startups, high-growth companies, and enterprises like Shutterstock, The Lean Startup Co, and Weight Watchers. With those experiences she has developed the Product Science Method, a framework to discover the strongest product opportunities and lay the foundations for high-growth products, teams, and businesses.
Founder
Dan Olsen is a product management expert and author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build better products and stronger product teams as a hands-on consultant, trainer, and coach.
with a very special
appearance by
“I have attended INDUSTRY for the past 2 years and it continues to be the most valuable conference I have ever attended. They had to kick us out of the auditorium this year, because we didn't want it to end.”
Product Manager, InboxDollars Inc.
"EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!”
MSTS, Sr. Product Manager
"The Creators of this conference thought about everything. That made it a fantastic experience. Many opportunities to learn, network, and be among peers going through similar challenges."
Home Depot Product Manager
"The go-to conference for Product People."
Product Manager, Stretto
EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!
MSTS
Speakers were inspiring; content useful; conference was energizing. Great to have a conference specifically for product management!
New Innovations
I really enjoyed my experience with INDUSTRY Virtual Workshops. I left with relevant insights into growing as a product leader as well as practical ideas of how to help support my team.
Forbes Media
Dollar for dollar, the best professional development workshop I've attended.
InCrowd
INDUSTRY delivers a white-glove experience. What a great way to do continuing professional development! INDUSTRY delivers a seamless, engaging and incredibly supported learning environment. I came away with valuable tools to improve how I do my job. The content was challenging and engaging.
Vetsource
Solving one of the biggest anxieties that conference-goers typically have, INDUSTRY Virtual attendees are provided with INDUSTRY Notes. These are a comprehensive set of notes for every session emailed to you immediately after the event. It even includes summarized Key Takeaways so that you can be fully prepared for that presentation to your boss when you get back to work.
Send notes from last year
INDUSTRY Virtual features product leaders presenting on a range of topics that will challenge and inspire software Product Managers who build, launch, and scale world-class products.
Conveniently scheduled over two days, you can make the most of INDUSTRY and stay for the full program or choose to pop in and out when it suits you. Afterwards, you’ll keep learning from an exclusive, attendee-only Rocketship.FM podcast series and stay connected with your fellow attendees in our Slack community.
Conference Plus attendees will get to participate in the interactive “Talk Shop” Q&A session, where speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.
During every main stage session, you'll be able to chat live with other attendees from around the world. Share your opinion and learn from real-world experiences of your peers.
INDUSTRY Virtual features a sophisticated networking feature that pairs you up with other attendees for a video chat. Have a lot in common? Simply hit 'connect' to share your details.
Visit virtual exhibitor booths anytime during the conference to learn about the latest Product Management tools and get exclusive offers and discounts to your favorite products.
INDUSTRY Virtual features product leaders presenting on a range of topics that will challenge and inspire software Product Managers who build, launch, and scale world-class products.
Conveniently scheduled over two days, you can make the most of INDUSTRY and stay for the full program or choose to pop in and out when it suits you. Afterwards, you’ll keep learning from an exclusive, attendee-only Rocketship.FM podcast series and stay connected with your fellow attendees in our Slack community.
Conference Plus attendees will get to participate in the interactive “Talk Shop” Q&A session, where speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.
During every main stage session, you'll be able to chat live with other attendees from around the world. Share your opinion and learn from real-world experiences of your peers.
INDUSTRY Virtual features a sophisticated networking feature that pairs you up with other attendees for a video chat. Have a lot in common? Simply hit 'connect' to share your details.
Visit virtual exhibitor booths anytime during the conference to learn about the latest Product Management tools and get exclusive offers and discounts to your favorite products.
For Conference Plus pass holders only, will take place on Monday
one day before the main conference begins in downtown Cleveland. Please keep in mind that these sessions will sell out.
CEO & Co-founder at Basecamp
Spend a rare afternoon with Jason Fried, CEO of Basecamp, on September 21st and he'll take you "behind the scenes", so to speak, and share everything — how the business is run, how the company is organized, and how the team works together. Everything will be exposed. It's live, interactive, and small-audience intimate with lots of interrupt-anytime Q&A.
Product Management Consultant at H2R Product Science
If you follow top product leaders, you have probably heard some inspiring stories of product discovery and evidence-based decision making that saves lots of wasted engineering effort and leads to products that delight customers. But often when we try to increase experimentation in our own companies, it isn't the magic bullet we expected. In the High-Impact Experimentation Workshop, you'll learn how to take your experimentation from good to great.
Founder at Olsen Solutions
Dan will explain his Product-Market Pyramid framework, which is the foundation of his 6-step Lean Product Process for achieving product-market fit.
Instructor at Pragmatic Institute
Gain a better understanding of the role of a technology product manager, learn how to properly listen to your market and translate that into an action plan for your product, and understand a basic framework to help guide you and your products as you evolve.
VP of Design Transformation at Invision
In today’s complex landscape of product creation, people are struggling to figure out how to work with each other to maximize impact. Those who have are bringing massive value to their organizations and to their markets.
CEO at Rewired Group
Successful innovators build products and services that customers willingly—even eagerly—pull into their lives. This Workshop will help you discover why your customers choose (or don’t choose) your products and services and what to do about it.
Price increases
May 1st.
Includes full access to the main conference on September 22nd-23rd, plus your choice of two (2) half-day workshops.
"Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland Public Auditorium to talk product.For three days, the conference was buzzing with an all-star lineup of product managers, leaders, and luminaries from over 30 countries discussing the latest methods, tools, and frameworks to build, launch, and scale software products."
Alpha
"Overall, I left this conference exhausted from all the learning and humbled by the collective wisdom of the speakers, attendees, organizers, and sponsors. As a newbie, I felt welcomed and accepted from the start. It was a great experience, and I’d recommend INDUSTRY to any new or experienced product manager."
Product Manager at Moraware
12 small-group Roundtable Discussions will take place throughout the 2 days of INDUSTRY -- allowing attendees to learn from each other on topics that include product strategy, product leadership, experimentation, and others.
Just like at the in-person INDUSTRY, top companies with software products catering to product people will be in attendance. Take time to visit their virtual booths, ask questions, get product demos, and win prizes!
At any time during INDUSTRY, you can be matched with your peers and take part in brief 1:1 video networking sessions. Simply share your video and audio, press a button, and connect! Have something in common? Press another button to share your details.
An INDUSTRY-favorite, our Talk Shop sessions gives Conference Plus attendees a chance to ask their own questions to speakers in interactive Q&A sessions that take place during each of the breaks throughout the 2-day experience.
You know that attending INDUSTRY Virtual will be a hugely impactful and valuable experience, but that doesn’t mean the boss won’t need convincing. Don’t worry, we’ve got your back. Check out this editable email template that will help you communicate with your boss the benefits of attending.
Ask about group, student & startup pricing. Apply for a FREE Scholarship.
- Live access to 13 hours of programming
- Connect to others with interactive networking feature
- Access to virtual exhibit area, featuring exclusive discounts and trials
- An exclusive ebook containing notes from every talk
- An exclusive Rocketship.FM mini-series
Everything from Conference, and:
- Recordings of every main stage talk
- Access to live Q&A sessions with speakers
- Free book from the INDUSTRY Library
- $100 discount on any future INDUSTRY Virtual Workshop
Everything from Conference Plus, and:
- Your choice of attending one INDUSTRY Virtual Workshop ($495 or under) at a time of your convenience.
- Live access to 13 hours of programming
- Connect to others with interactive networking feature
- Access to virtual exhibit area, featuring exclusive discounts and trials
- An exclusive ebook containing notes from every talk
- An exclusive Rocketship.FM mini-series
Everything from Conference, and:
- Recordings of every main stage talk
- Access to live Q&A sessions with speakers
- Free book from the INDUSTRY Library
- $100 discount on any future INDUSTRY Virtual Workshop
Everything from Conference Plus, and:
- Your choice of attending one INDUSTRY Virtual Workshop ($495 or under) at a time of your convenience.
No Worry Tickets
Change your mind within 30 days? No problem, we'll refund your ticket, no questions asked.
Product Collective is headquartered in Cleveland, Ohio.
Designed by Heartbeat Agency with great pleasure ;)
