THE PREMIER CONFERENCE for
SOFTWARE product
managers

SEP 23-25

CLEVELAND, 2024

PUBLIC AUDITORIUM

INDUSTRY Global returns to Cleveland, Ohio on September 23-25, 2024. 3 days with 750+ other product people from around the world.
REGISTER NOW

ATTENDEES

750+

NPS

64

days

3

Workshops

4hr

Sessions

30+

Good times

Watch short video

Memories from
GLOBAL

AGENDA

FULL AGENDA TIMES WILL BE SHARED SOON - SCROLL DOWN TO SEE SPEAKERS

This year's conference is packed with challenging and inspiring content. And, of course, a healthy amount of time will be given to the impact of AI on software Product Management. INDUSTRY takes place over 3 days (for Workshop attendees) and 2 days of Keynotes, Working Sessions and more. The full agenda with times will be released soon, but here are some highlights to look forward to:

THE FUTURE OF TEAMS with Dan Chuparkoff
HOW TO ACTUALLY BE STRATEGIC IN YOUR PRODUCT PRACTICE with Cassidy Fein
IT'S A BUSINESS -- PRODUCT MANAGEMENT FOR GROWNUPS with Matt LeMay
MAKING THE LEAP FROM INDIVIDUAL CONTRIBUTOR TO MANAGER with Melika Hope
PERSONALIZATION: FAD OR FUTURE? A BEHAVIORAL SCIENTIST'S PERSPECTIVE with Katie Dove
A JOBS TO BE DONE MASTERCLASS with Bob Moesta
WORKING SESSION -- AI FOR PRODUCT MANAGERS with John Haggerty

All of that, plus:
- Audience-driven Q&A sessions with speakers during every break
- Small Group Discussions on topics like AI, Product Leadership, and more
- Opportunities to connect with other attendees at Receptions held on the evenings of September 23 & 24.

And many more to be revealed soon. Scroll down to see the speaker lineup!

Featuring a very special appearance by

MARTY CAGAN

Marty has held executive product positions at eBay, Netscape, Continuus and HP; start-ups and Fortune 500. He has been responsible for business strategy, product strategy, product management, product design, user experience and product development process for leading Internet companies.

He's also the author, along with Chris Jones, of "EMPOWERED: Ordinary People, Extraordinary Products," published in 2020. And author of the book: "INSPIRED: How To Create Tech Products Customers Love," published in 2018.

SPEAKERS

MORE TO BE ANNOUNCED SOON!

Featuring a very special appearance by

MARTY CAGAN

Marty has held executive product positions at eBay, Netscape, Continuus and HP; start-ups and Fortune 500. He has been responsible for business strategy, product strategy, product management, product design, user experience and product development process for leading Internet companies.

He's also the author, along with Chris Jones, of "EMPOWERED: Ordinary People, Extraordinary Products," published in 2020. And author of the book: "INSPIRED: How To Create Tech Products Customers Love," published in 2018.

Bob Moesta

CEO at Rewired Group

More info...

Cassidy Fein

Principal Group Product Manager at Microsoft

More info...

Dan Chuparkoff

AI and Keynote Speaker at DanChuparkoff.com

More info...

John Haggerty

Instructor at Gigantic

More info...

Katie Dove

Managing Director at Irrational Labs

More info...

Katy Faulder

Senior Director of Operations & Product at The Home Depot

More info...

Maggie Crowley

VP of Product at Toast

More info...

Matt LeMay

Author of Product Management in Practice

More info...

Melika Hope

Director of Product Management at Spotify

More info...

Prerna Singh

Instructor at Gigantic

More info...

Sarah Doody

Founder and CEO at Career Strategy Lab

More info...

Sean Flaherty

Executive VP, Innovation at ITX

More info...

Yana Welinder

CEO at Kraftful

More info...

SEP 23-25

CLEVELAND, 2024

PUBLIC AUDITORIUM

INDUSTRY Global returns to Cleveland, Ohio on September 23-25, 2024. 3 days with 750+ other product people from around the world.
REGISTER NOW

Previous year
KEYNOTES

Watch all for free on Product Collective Member Hub

PRODUCT LEADER
EXPERIENCE

LEARN MOREWatch all for free on Product Collective Member Hub

What do
ATTENDEES
say about us

“I have attended INDUSTRY for the past 2 years and it continues to be the most valuable conference I have ever attended. They had to kick us out of the auditorium this year, because we didn't want it to end.”

John Haggerty

Product Manager, InboxDollars Inc.

"EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!”

David Robaska

MSTS, Sr. Product Manager

"The Creators of this conference thought about everything. That made it a fantastic experience. Many opportunities to learn, network, and be among peers going through similar challenges."

Justin Coffin

Home Depot Product Manager

"The go-to conference for Product People."

Analisa Meyer

Product Manager, Stretto

EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!

David Robaska

MSTS, Sr. Product Manager

A LOT of great and REALLY great content targeted toward PMs. It was fabulous and inspiring. I will definitely be coming back next year with some PM buds and co-workers.

David Alder

Sr. Director of Product, OnBoard

INDUSTRY was the best work-related/industry conference I've been to. A great diversity of speakers and attendees. Loved that I could connect with product people working in range of product roles at all levels of seniority. Everyone was very accessible and open to share experiences.

Lindsay Royer

Wisr

Speakers were inspiring; content useful; conference was energizing. Great to have a conference specifically for product management!

Cindy Daugherty

Product Manager, New Innovations, Inc.

know you’re
doing things right

Few of us went to school for Software Product Management. It wasn't even a widely understood field when we were starting our careers. It's still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if "am I doing this right?" can be confusing and demoralizing.

Don't waste your time and resources. You've worked too hard not to become the best Product Manager you can be.

Come to INDUSTRY: The Product Conference and learn the latest methods, tools, and frameworks used to build, launch and scale world-class software products.

Who's behind INDUSTRY? Read our story.

Gain more influence

Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy

Know that you are spending time and money on the right things

Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.

Level-up your skills and enhance your career

Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.

Find your tribe

There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate.

Be on the inside

You've read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY, you can.

Gain more influence

Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy

Know that you are spending time and money on the right things

Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.

Level-up your skills and enhance your career

Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.

Find your tribe

There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate.

Be on the inside

You've read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY, you can.

notes to
bring
Home

Solving one of the biggest anxieties that conference-goers typically have, INDUSTRY attendees are provided with INDUSTRY Notes. These are a comprehensive set of notes for every session emailed to you immediately after the event. It even includes summarized Key Takeaways so that you can be fully prepared for that presentation to your boss when you get back to work.

Send notes from last year

Download

What to
expect

Packed Agenda

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Time Out

INDUSTRY is a multi-day conference, allowing you to really step out of execution mode. Conference Plus pass holders start with an intensive 4-hour Workshop on Monday, March 9th, before joining Main Conference pass holders on Tuesday for 2 days of valuable talks, interactive interviews, and good times with fellow attendees.

Talk Shop

Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.

Networking Events

Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.

Group Discussions

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Attendee Dinners

You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.

Group Discussions

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Packed Agenda

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Time Out

INDUSTRY is a multi-day conference, allowing you to really step out of execution mode. Conference Plus and Superpass pass holders start with intensive 4-hour Workshops on Monday, Monday 23rd, before joining Main Conference pass holders on Tuesday for 2 days of valuable talks, interactive interviews, and good times with fellow attendees.

Talk Shop

Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.

Networking Events

Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.

Group Discussions

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Attendee Dinners

You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.

Quality Food & Refreshments

No INDUSTRY attendee ever stays hungry for too long! You’ll enjoy a great breakfast and lunch on each day with flavors that give a nod to our international audience. You’ll also be treated to bountiful snacks, access to our complimentary barista-staffed coffee bar, and an end-of-day reception on both days.

Workshops

For Conference Plus and Superpass pass holders only, will take place on Monday

SEPTEMBER 23

one day before the main conference begins in downtown Cleveland. Please keep in mind that these sessions will sell out. Check out the online sessions if you can't make it on the day.

1.

[IN-PERSON] Strategy x Tactics = Product Momentum

Sean Flaherty

Executive VP, Innovation at ITX

Losing sight of the difference between strategy and tactics can cripple your product. In this 4-hour workshop, you'll learn how to increase adoption, drive engagement, and consistently create user value. Then, you'll roll up your sleeves to craft a powerful vision for your product that ties directly to your strategy. In this half-day workshop, 25-year product innovation veteran, professor, and speaker Sean Flaherty will guide you through a paradigm-shifting framework that will drive clarity around your product vision and strategy—while aligning and motivating your team.

1.

[IN-PERSON] Rapid Research for Product People

Sarah Doody

Founder and CEO at Career Strategy Lab

Understand the problem before you build the solution -- In this half-day workshop, you’ll learn how you and your teams can do more user research, even if you’ve never done it before or don’t have “research” in your job title. You’ll practice doing user research by partnering up and doing customer interviews and usability tests, don’t worry, you’ll be given discussion guides and testing scripts!

1.

[IN-PERSON] Generative Roadmapping

Matt LeMay

Author of Product Management in Practice

A Context-First Approach to Creating the Exact Documentation You Need -- In this insightful talk, Matt delves into the challenges that overwhelm today's product managers, offering a fresh perspective on mature leadership within the product management sphere. He advocates for honesty, clear expectations, and business-driven decisions, emphasizing the need for product teams to operate with a 'grown-up' mindset. This session will guide you through adopting a realistic approach to team prioritization, growth, and promotion, all rooted in the realities of your business and market.

1.

[ONLINE] Customer Research and Discovery

Prerna Singh

Instructor at Gigantic

Understanding and leveraging customer insights for effective product development is key to your success as a Product Manager. Learn to identify problems, create personas, and develop hypotheses while mastering diverse customer discovery methods, including direct and indirect feedback, inferred insights from CRM data, and immersive intervention techniques.

1.

[ONLINE] AI for Product Management: Mastering the Future

John Haggerty

Instructor at Gigantic

The new tools that Product Managers need to master as to not get left behind have arrived. By understanding and implementing AI in your Product processes you will gain efficiency in your role, master the new technologies driving success in companies and lead your team better.

ATTENDEE
HIGHLIGHTS

2023

"Enough time has passed for me to reflect a little on what we heard at the INDUSTRY conference in Cleveland last week. This was the first Conference I had been to in some time and the first that was not directly related to lean-agile. The Conference was excellent - great speakers, great agenda, and networking with 700 diverse people who are passionate about Product Management."

HANS SAMIOS

FiveWhyz

read highlights

2022

"The INDUSTRY Conference 2022 was an amazing experience, from the venue, to the presentations, to the networking connections, and even the food! I came back to work feeling invigorated and renewed in the vision, ready to hit the ground running with the practical knowledge I gained. I loved every minute and can't wait to come back next year!"

AUBREY

Product Manager, DocStation

2019

"Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland Public Auditorium to talk product. For three days, the conference was buzzing with an all-star lineup of product managers, leaders, and luminaries from over 30 countries discussing the latest methods, tools, and frameworks to build, launch, and scale software products."

ISAAC SORSA

Alpha

read highlights

2018

"Overall, I left this conference exhausted from all the learning and humbled by the collective wisdom of the speakers, attendees, organizers, and sponsors. As a newbie, I felt welcomed and accepted from the start. It was a great experience, and I’d recommend INDUSTRY to any new or experienced product manager."

PATRICK FOLEY

Product Manager at Moraware

read highlights

ATTENDEd by

EXPERIENCE

ROUNDTABLE DISCUSSIONS

12 small-group Roundtable Discussions will take place -- allowing attendees to learn from each other on topics that include product strategy, product leadership, experimentation, and others.

Product EXPO

Top companies with software products catering to product people will be in attendance. Take time to visit their booths, ask questions, get product demos, and win prizes!

NETWORKING

Get ready to meet over 1000 like-minded product people, where you can share advice, resources and war stories. And since this is a 3 day event, you really have a chance to make life-long product friends.

TALK SHOP

An INDUSTRY-favorite, our Talk Shop sessions gives all attendees a chance to ask their own questions to speakers in interactive Q&A sessions that take place during each of the breaks throughout the experience.

4HR WORKSHOPs

Conference Plus ticket holders can attend a 4-hour in-person workshop led by a renowned product leader, held on Monday September 23rd. Superpass ticket holders get to attend two, one in the morning, the other in the afternoon.

Convince your boss

You know that attending INDUSTRY will be a hugely impactful and valuable experience, but that doesn’t mean the boss won’t need convincing. Don’t worry, we’ve got your back. Check out this editable email template that will help you communicate with your boss the benefits of attending.

get email template

Sponsored  by

EARLY BIRD TICKETS
ON SALE NOW

No Worry Tickets
Change your mind? No problem, we'll refund your ticket up until 30 days after you register (valid until 45 days before conference).

ALL ATTENDEES GET THESE BENEFITS WITH A CONFERENCE TICKET:

Conference

SEP 23 + 25

$1045

Discounted from $1245 this month!

Every benefit from above -- 2 days of inspiring talks, breakout sessions, great food and drinks, & plenty of time to connect with 800 other product people from around the world.

Register today!

PLUS

SEP 23 (workshop), 24 + 25

$1745

Discounted from $1945 this month!

Includes everything from CONFERENCE, plus:
- One (1) half-day workshop of your choice on 9/23 ($700 value)
OR
- One (1) online cohort-based Product Collective training course, powered by Gigantic.

Register today!

SUPERPASS

SEP 23 (2 WORKSHOPS), 24 + 25

$2445

Discounted from $2645 this month!

Includes everything from CONFERENCE, plus two (2) of:
- Choice between two (2) half-day workshops (morning and afternoon sessions) of your choice on 9/23
AND/OR
- Choice between two (2) online cohort-based Product Collective training course, powered by Gigantic.

Register today!

Conference

SEP 24 + 25

$1045

Discounted from $1245!

Every benefit from above -- 2 days of inspiring talks, breakout sessions, great food and drinks, & plenty of time to connect with 1000 other product people from around the world.

Register today!

PLUS

SEP 23 (workshop), 24 + 25

$1745

Discounted this month from $1945!

Includes everything from CONFERENCE, plus:
- One (1) half-day workshop of your choice on 9/23 ($700 value)
OR
- One (1) online on-demand Product Collective training course, powered by Gigantic.

Register today!

SUPERPASS

SEP 23 (2 workshoPS), 24 + 25

$2445

Discounted this month from $2645!

Includes everything from CONFERENCE, plus:
- One (1) or two (2) half-day workshops (morning and afternoon sessions) of your choice on 9/23
AND/OR
- Choice between two (2) online on-demand Product Collective training course.

Register today!
REGISTER TODAY

Product Collective is headquartered in Cleveland, Ohio.

Don’t forget: SEPTEMBER
23-25, 2024 CLEVELAND, OHIO

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