product workshop

Practicing the Five Bedrock Skills of Innovators & Entrepreneurs

NOV 18 @ 12:30PM EST


Only 40 seats

Register today!


Co-founder and CEO of the Rewired Group, Co-Architect of the Jobs-to-be-Done framework

Join author and innovator Bob Moesta in this workshop focused on the core skills essential to innovate and build products and businesses.

Through his decades of experience developing over 3500 products and services, Bob has distilled his knowledge into five core skills essential for innovation. This four-hour workshop will not only introduce you to these skills but will provide you an opportunity to reflect on and learn from your own prior experience.

We’ll begin with an introduction to the five skills, which include:

- Uncovering demand
- Empathetic perspective
- Causal structures
- Prototyping to learn
- Making tradeoffs

As you learn more about each skill, you’ll gain practical frameworks and processes you can apply in your own life and work. You’ll also hear real-world examples of how others like you have learned and implemented these skills to make progress in their approach to business. In addition, this workshop will include ample time for you to reflect and apply these skills to your own products, services, systems and businesses.

Ultimately, you will leave the workshop with a grasp of these five skills and how you can leverage them to make your own progress. This workshop is perfect for Product Managers, Technology Entrepreneurs, and anybody else involved in bringing innovative products to life.

“Rich Mironov gave me such a great sneak peak into what I need to be thinking about for the future. It is so uncomfortable to talk to leadership about a leadership role without knowing what is behind the curtain. It’s the classic case of “you don’t know, what you don’t know.” How can demonstrate how my skills can apply to the leadership role if I don’t even know what skills I need to be it.”

“Informative and entertaining. Rich’s experience and knowledge really provided a great perspective through which to view the content he brought and spoke on.”

“It really showed that my teams situation is not unique and there are tons of folks dealing with the same challenges everyday.”

“The workshop was fantastic. The vast majority of his presentation applies perfectly to our department. There were many moments when he would point out how something should be, show what it should NOT be, and then tell you what it looks like when it is going wrong, which often fit with problems we are currently working on solving. It was excellent.”

“I really enjoyed my experience with INDUSTRY Virtual Workshops. I left with relevant insights into growing as a product leader as well as practical ideas of how to help support my team.”

“INDUSTRY delivers a white-glove experience. What a great way to do continuing professional development! INDUSTRY delivers a seamless, engaging and incredibly supported learning environment. Transitioning from general session to team breakout sessions was easy. The small class size kept it personalized: I had a voice, it was collaborative, and I came away with valuable tools to improve how I do my job. The content was challenging and engaging.”

“Dollar for dollar, the best professional development workshop I've attended.”

“After Bob Moesta's workshop I felt that I can take exactly what I learned and put it into action that very day with my team. He explained it so clearly with great examples. I felt like these were truly usable techniques where I didn't feel like I needed to fight the company's CEO to change their entire business structure to help me succeed.”


“EXCELLENT conference for product professionals – first class in every way.  One of the best conferences I’ve ever been to, and I’ve been going to conferences for 20+ years!”

David Robaska

MSTS, Sr. Product Manager


From the organizers of INDUSTRY: The Product Conference, INDUSTRY Virtual Workshops help product people answer the age old question, “Am I doing this right?”

More than a simple webinar or static course, each INDUSTRY Virtual Workshop is live and highly interactive -- featuring renowned product leaders and subject matter experts facilitating challenging sessions on a range of relevant topics. Just tune in, connect with your facilitator and peers, and get ready to level up your product skills!

where’s it happening?

This Workshop is a virtual event happening entirely online. You can attend by purchasing a Superpass ticket to INDUSTRY Virtual Fall 2021, or simply choosing the Workshop Only ticket. Register by visiting the INDUSTRY Virtual Fall 2021 marketing page here.