A CONFERENCE for
SOFTWARE product
managers

CANCELED

DUE TO COVID-19

The 2020 global edition of INDUSTRY, held in Cleveland, has been canceled.

However, INDUSTRY Virtual is a go!
ATTEND VIRTUAL

Attendees

1400+

NPS

64

days

3

Workshops

4hr

Sessions

20+

Good times

know you’re
doing things right

Few of us went to school for Software Product Management. It wasn't even a widely understood field when we were starting our careers. It's still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if "am I doing this right?" can be confusing and demoralizing.

Don't waste your time and resources. You've worked too hard not to become the best Product Manager you can be.

Come to INDUSTRY: The Product Conference in Dublin, Ireland in the Spring, or Cleveland, Ohio in the Fall, and learn the latest methods, tools, and frameworks used to build, launch and scale world-class software products.

Who's behind INDUSTRY? Read our story.

Gain more influence

Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy

Know that you are spending time and money on the right things

Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.

Level-up your skills and enhance your career

Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.

Find your tribe

There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate.

Be on the inside

You've read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY, you can.

Gain more influence

Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy

Know that you are spending time and money on the right things

Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.

Level-up your skills and enhance your career

Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.

Find your tribe

There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate.

Be on the inside

You've read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY, you can.

Watch short video

Memories from
2019

speakers

Bob Moesta

CEO at Rewired Group

More info...

Amy Graham

Instructor at Pragmatic Institute

More info...

Mark Duplass

Producer, Actor, Writer

More info...

Jason Fried

CEO & Co-founder at Basecamp

More info...

Ben Foster

Chief Product Officer at GoCanvas

More info...

Tanya Koshy

VP of Product at UserTesting

More info...

Christian Idiodi

Partner at Silicon Valley Product Group

More info...

Claire Vo

Chief Product Officer at Optimizely

More info...

Todd Olson

CEO at Pendo

More info...

Richard Banfield

VP of Design Transformation at Invision

More info...

Dan Olsen

Founder at Olsen Solutions

More info...

Jules Walter

Product Manager at Slack

More info...

Holly Hester-Reilly

Product Management Consultant at H2R Product Science

More info...

CANCELED

DUE TO COVID-19

The global edition of INDUSTRY, held in Cleveland, has been canceled.

However, INDUSTRY Virtual is a go!
ATTEND VIRTUAL

Previous year
highlight
videos

Watch all videos

What do
ATTENDEES
say about us

“I have attended INDUSTRY for the past 2 years and it continues to be the most valuable conference I have ever attended. They had to kick us out of the auditorium this year, because we didn't want it to end.”

John Haggerty

Product Manager, InboxDollars Inc.

"EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!”

David Robaska

MSTS, Sr. Product Manager

"The Creators of this conference thought about everything. That made it a fantastic experience. Many opportunities to learn, network, and be among peers going through similar challenges."

Justin Coffin

Home Depot Product Manager

"The go-to conference for Product People."

Analisa Meyer

Product Manager, Stretto

EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!

David Robaska

MSTS, Sr. Product Manager

A LOT of great and REALLY great content targeted toward PMs. It was fabulous and inspiring. I will definitely be coming back next year with some PM buds and co-workers.

David Alder

Sr. Director of Product, OnBoard

INDUSTRY was the best work-related/industry conference I've been to. A great diversity of speakers and attendees. Loved that I could connect with product people working in range of product roles at all levels of seniority. Everyone was very accessible and open to share experiences.

Lindsay Royer

Wisr

Speakers were inspiring; content useful; conference was energizing. Great to have a conference specifically for product management!

Cindy Daugherty

Product Manager, New Innovations, Inc.

notes to
bring
Home

Solving one of the biggest anxieties that conference-goers typically have, INDUSTRY attendees are provided with INDUSTRY Notes. These are a comprehensive set of notes for every session emailed to you immediately after the event. It even includes summarized Key Takeaways so that you can be fully prepared for that presentation to your boss when you get back to work.

Send notes from last year

Download

What to
expect

Packed Agenda

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Time Out

INDUSTRY is a multi-day conference, allowing you to really step out of execution mode. Conference Plus pass holders start with an intensive 4-hour Workshop on Monday, March 9th, before joining Main Conference pass holders on Tuesday for 2 days of valuable talks, interactive interviews, and good times with fellow attendees.

Talk Shop

Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.

Networking Events

Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.

Group Discussions

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Attendee Dinners

You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.

Group Discussions

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Packed Agenda

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Time Out

INDUSTRY is a multi-day conference, allowing you to really step out of execution mode. Conference Plus and Superpass pass holders start with intensive 4-hour Workshops on Monday, September 21st, before joining Main Conference pass holders on Tuesday for 2 days of valuable talks, interactive interviews, and good times with fellow attendees.

Talk Shop

Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.

Networking Events

Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.

Group Discussions

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Attendee Dinners

You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.

Quality Food & Refreshments

No INDUSTRY attendee ever stays hungry for too long! You’ll enjoy a great breakfast and lunch on each day with flavors that give a nod to our international audience. You’ll also be treated to bountiful snacks, access to our complimentary barista-staffed coffee bar, and an end-of-day reception on both days.

Workshops

For Conference Plus pass holders only, will take place on Monday

SEptember 21

one day before the main conference begins in downtown Cleveland. Please keep in mind that these sessions will sell out.

1.

THE BASECAMP WAY TO WORK

Jason Fried

CEO & Co-founder at Basecamp

Spend a rare afternoon with Jason Fried, CEO of Basecamp, on September 21st and he'll take you "behind the scenes", so to speak, and share everything — how the business is run, how the company is organized, and how the team works together. Everything will be exposed. It's live, interactive, and small-audience intimate with lots of interrupt-anytime Q&A.

1.

HIGH IMPACT EXPERIMENTATION

Holly Hester-Reilly

Product Management Consultant at H2R Product Science

If you follow top product leaders, you have probably heard some inspiring stories of product discovery and evidence-based decision making that saves lots of wasted engineering effort and leads to products that delight customers. But often when we try to increase experimentation in our own companies, it isn't the magic bullet we expected. In the High-Impact Experimentation Workshop, you'll learn how to take your experimentation from good to great.

1.

HOW TO ACHIEVE PRODUCT-MARKET FIT

Dan Olsen

Founder at Olsen Solutions

Dan will explain his Product-Market Pyramid framework, which is the foundation of his 6-step Lean Product Process for achieving product-market fit.

1.

PRODUCT MANAGEMENT 101

Amy Graham

Instructor at Pragmatic Institute

Gain a better understanding of the role of a technology product manager, learn how to properly listen to your market and translate that into an action plan for your product, and understand a basic framework to help guide you and your products as you evolve.

1.

Strategies for creating high performing teams

Richard Banfield

VP of Design Transformation at Invision

In today’s complex landscape of product creation, people are struggling to figure out how to work with each other to maximize impact. Those who have are bringing massive value to their organizations and to their markets.

1.

Jobs-to-be-Done

Bob Moesta

CEO at Rewired Group

Successful innovators build products and services that customers willingly—even eagerly—pull into their lives. This Workshop will help you discover why your customers choose (or don’t choose) your products and services and what to do about it.

CANCELED

DUE TO COVID-19

The global edition of INDUSTRY, held in Cleveland, has been canceled.

However, INDUSTRY Virtual is a go!
ATTEND VIRTUAL

ATTENDEE
HIGHLIGHTS

2019

"Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland Public Auditorium to talk product.For three days, the conference was buzzing with an all-star lineup of product managers, leaders, and luminaries from over 30 countries discussing the latest methods, tools, and frameworks to build, launch, and scale software products."

ISAAC SORSA

Alpha

read highlights

2018

"Overall, I left this conference exhausted from all the learning and humbled by the collective wisdom of the speakers, attendees, organizers, and sponsors. As a newbie, I felt welcomed and accepted from the start. It was a great experience, and I’d recommend INDUSTRY to any new or experienced product manager."

PATRICK FOLEY

Product Manager at Moraware

read highlights

ATTENDEd by

Convince your boss

You know that attending INDUSTRY will be a hugely impactful and valuable experience, but that doesn’t mean the boss won’t need convincing. Don’t worry, we’ve got your back. Check out this editable email template that will help you communicate with your boss the benefits of attending.

get email template

Sponsored  by

INDUSTRY GLOBAL HAS
BEEN CANCELED

BUT INDUSTRY VIRTUAL IS A GO!

Conference

SEPTEMBER 22 & 23

$920
$995

Price increases
May 1st.

Enjoy 2 days of inspiring talks, breakout sessions exploring challenging topics, great food and drinks, and plenty of time to connect with 1,400 other product people from around the world.

Register today!

CONFERENCe +

SEPTEMBER 21 (workshop), 22 & 23

$1520
$1595

Price increases
May 1st.

Includes full access to the main conference on September 22nd-23rd, plus your choice of one (1) half-day workshop, held on Monday, September 21st.

Register today!

SUPERPASS

SEPTEMBER 21 (2 workshops), 22 & 23

$2120
$2195

Price increases
May 1st.

Includes full access to the main conference on September 22nd-23rd, plus your choice of two (2) half-day workshops.

Register today!

Conference

SEPTEMBER 22 & 23

$920
$995

Price increases
May 1st.

Enjoy 2 days of inspiring talks, breakout sessions exploring challenging topics, great food and drinks, and plenty of time to connect with 1,400 other product people from around the world.

Register today!

CONFERENCe +

SEPTEMBER 21 (workshop), 22 & 23

$1520
$1595

Price increases
May 1st.

Includes full access to the main conference on September 22nd-23rd, plus your choice of one (1) half-day workshop, held on Monday, September 21st.

Register today!

SUPERPASS

SEPTEMBER 21 (2 workshops), 22 & 23

$2120
$2195

Price increases
May 1st.

Includes full access to the main conference on September 22nd-23rd, plus your choice of two (2) half-day workshops.

Register today!

No Worry Tickets
Change your mind within 30 days? No problem, we'll refund your ticket up until 45 days before the event.

Product Collective is headquartered in Cleveland, Ohio.

Don’t forget: SEPTEMBER
21-23 CLEVELAND, OHIO

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