THE PREMIER CONFERENCE for
SOFTWARE product
managers

SEP 19-21

CLEVELAND, 2022

INDUSTRY Global returns to Cleveland, Ohio on September 19-21, 2022. 3 days with 1,200 other product people from around the world.
REGISTER TODAY

ATTENDEES

1,2o0

NPS

64

days

3

Workshops

4hr

Sessions

30+

Good times

know you’re
doing things right

Few of us went to school for Software Product Management. It wasn't even a widely understood field when we were starting our careers. It's still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if "am I doing this right?" can be confusing and demoralizing.

Don't waste your time and resources. You've worked too hard not to become the best Product Manager you can be.

Come to INDUSTRY: The Product Conference and learn the latest methods, tools, and frameworks used to build, launch and scale world-class software products.

Who's behind INDUSTRY? Read our story.

Gain more influence

Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy

Know that you are spending time and money on the right things

Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.

Level-up your skills and enhance your career

Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.

Find your tribe

There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate.

Be on the inside

You've read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY, you can.

Gain more influence

Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy

Know that you are spending time and money on the right things

Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.

Level-up your skills and enhance your career

Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.

Find your tribe

There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate.

Be on the inside

You've read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY, you can.

Watch short video

Memories from
2019

speakers

More will be announced soon!
Want to speak at INDUSTRY? Apply here -- applications accepted through January 31st.

Christian Idiodi

Partner at Silicon Valley Product Group

More info...

TIffany Dockery

Director of Product Management at Etsy

More info...

Melissa Andrada

Radical Candor Coach

More info...

Sean Flaherty

Executive VP, Innovation at ITX

More info...

With a very special appearance by

MARK DUPLASS

A true multi-hyphenate, Mark Duplass is an Emmy-winning producer, director, actor, screenwriter, and author credited with helping to create the mumblecore film movement: modestly budgeted movies shot in a casually realistic manner with semi-improvised dialogue, low-tech production values, and a truthful but unpretentious style.

You have also seen him play Chip Black on The Morning Show on Apple+ for which he was nominated for an Emmy Award. At INDUSTRY, he'll reveal how to be a prolific creator and we'll explore how you can use his approach to design uniquely awesome software products.

SEP 19-21

CLEVELAND, 2022

INDUSTRY Global returns to Cleveland, Ohio on September 19-21, 2022. 3 days with 1,200 other product people from around the world.
REGISTER TODAY

Previous year
highlight
videos

Watch all videos

What do
ATTENDEES
say about us

“I have attended INDUSTRY for the past 2 years and it continues to be the most valuable conference I have ever attended. They had to kick us out of the auditorium this year, because we didn't want it to end.”

John Haggerty

Product Manager, InboxDollars Inc.

"EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!”

David Robaska

MSTS, Sr. Product Manager

"The Creators of this conference thought about everything. That made it a fantastic experience. Many opportunities to learn, network, and be among peers going through similar challenges."

Justin Coffin

Home Depot Product Manager

"The go-to conference for Product People."

Analisa Meyer

Product Manager, Stretto

EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!

David Robaska

MSTS, Sr. Product Manager

A LOT of great and REALLY great content targeted toward PMs. It was fabulous and inspiring. I will definitely be coming back next year with some PM buds and co-workers.

David Alder

Sr. Director of Product, OnBoard

INDUSTRY was the best work-related/industry conference I've been to. A great diversity of speakers and attendees. Loved that I could connect with product people working in range of product roles at all levels of seniority. Everyone was very accessible and open to share experiences.

Lindsay Royer

Wisr

Speakers were inspiring; content useful; conference was energizing. Great to have a conference specifically for product management!

Cindy Daugherty

Product Manager, New Innovations, Inc.

notes to
bring
Home

Solving one of the biggest anxieties that conference-goers typically have, INDUSTRY attendees are provided with INDUSTRY Notes. These are a comprehensive set of notes for every session emailed to you immediately after the event. It even includes summarized Key Takeaways so that you can be fully prepared for that presentation to your boss when you get back to work.

Send notes from last year

Download

What to
expect

Packed Agenda

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Time Out

INDUSTRY is a multi-day conference, allowing you to really step out of execution mode. Conference Plus pass holders start with an intensive 4-hour Workshop on Monday, March 9th, before joining Main Conference pass holders on Tuesday for 2 days of valuable talks, interactive interviews, and good times with fellow attendees.

Talk Shop

Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.

Networking Events

Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.

Group Discussions

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Attendee Dinners

You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.

Group Discussions

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Packed Agenda

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Time Out

INDUSTRY is a multi-day conference, allowing you to really step out of execution mode. Conference Plus and Superpass pass holders start with intensive 4-hour Workshops on Monday, September 19th, before joining Main Conference pass holders on Tuesday for 2 days of valuable talks, interactive interviews, and good times with fellow attendees.

Talk Shop

Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.

Networking Events

Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.

Group Discussions

The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.

Attendee Dinners

You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.

Quality Food & Refreshments

No INDUSTRY attendee ever stays hungry for too long! You’ll enjoy a great breakfast and lunch on each day with flavors that give a nod to our international audience. You’ll also be treated to bountiful snacks, access to our complimentary barista-staffed coffee bar, and an end-of-day reception on both days.

Workshops

For Conference Plus pass holders only, will take place on Monday

SEptember 19

one day before the main conference begins in downtown Cleveland. Please keep in mind that these sessions will sell out.

1.

Transitioning to Product Leadership Bootcamp

Christian Idiodi

Partner at Silicon Valley Product Group

This half-day workshop experience is specifically designed to help aspiring or new product leaders truly understand the role of product leadership, and help them find their footing to start strong and set themselves up on a path to success.

1.

Strategy x Tactics = Product Momentum

Sean Flaherty

Executive VP, Innovation at ITX

Losing sight of the difference between strategy and tactics can cripple your product. In this 4-hour workshop, you'll learn how to increase adoption, drive engagement, and more consistently create value for your users. Then, you'll roll up your sleeves to craft a powerful vision for your product which ties directly to your strategy.

1.

Radical Candor: Creating a Culture of Feedback

Melissa Andrada

Radical Candor Coach

We believe that the relationships you have with other team members is at the center of your success — individually and collectively. And, at the heart of these relationships is Radical Candor, the ability to Care Personally at the same time that you Challenge Directly.

ATTENDEE
HIGHLIGHTS

2019

"Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland Public Auditorium to talk product. For three days, the conference was buzzing with an all-star lineup of product managers, leaders, and luminaries from over 30 countries discussing the latest methods, tools, and frameworks to build, launch, and scale software products."

ISAAC SORSA

Alpha

read highlights

2018

"Overall, I left this conference exhausted from all the learning and humbled by the collective wisdom of the speakers, attendees, organizers, and sponsors. As a newbie, I felt welcomed and accepted from the start. It was a great experience, and I’d recommend INDUSTRY to any new or experienced product manager."

PATRICK FOLEY

Product Manager at Moraware

read highlights

ATTENDEd by

agenda

March

First Session
begins at

9AM

Workshop

INDUSTRY workshops, for Conference Plus pass holders only, will take place on Monday, March 9th, one day before the main conference begins. Visit our travel page for more information on workshop locations.

Opening party & early registration

Those who arrive early can join us and our friends Pendo for a few drinks and a chance to register early. Look forward to meeting attendees from around the world in a unique setting.

Powerful product positioning – how to make your market work for you
April Dunford

CEO at Ambient Strategy

Positioning can make or break a new product, yet it rarely gets the attention it deserves. In this talk, I’m going to outline a product positioning process that will shine a spotlight on your product’s best features. I will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context.

Becoming a product leader
Louise Bernstein

Group product manager at Hubspot

What does your team need from a product leader? Product Managers tend to be self-starters, confident, and don’t like to be micromanaged. Whether a mentor or manager to others, this talk will cover how to lead a team so it becomes greater than the sum of its parts, and they grow their individual impact at the same time.

How to lead in product management
Roman Pichler

Product Management Expert at Pichler Consulting Ltd

Leading stakeholders and development teams is notoriously challenging for us product people: We need the individuals’ buy-in and support, but we lack the power to tell them what to do. This talk shares proven leadership practices that will help you align and guide people, thereby maximising the chances of reaching product success.

A conversation about struggle
Shellye Archambeau

Strategic Advisor & Board Member at Nordstrom & Verizon

Sometimes, it’s easy to get caught up in the minutae of tasks we must complete as product people. But sometimes, a major struggle or challenge hits — and it tears our world apart. In this fireside chat, we’ll discuss how to address challenges and struggles in our work with Shellye Archambeau, a technology executive who led one of the most incredible Silicon Valley turnarounds you may have never heard of.

Game design & today’s modern products
John Romero

Game Development Icon

In this fireside chat, we’ll learn from legendary video game designer why video game design isn’t just for video games. Video game design now touches products of all kinds — including modern business applications.

Customer obsession: satisfying the unsatisfiable via consumer science
Gibson Biddle

Former VP of Product at Netflix

Find out how to move beyond customer focus to “customer obsession” via consumer science to discover what delights customers in hard-to-copy, margin-enhancing ways. Learn how to get insight from four sources of consumer insight, then evaluate these ideas through various research techniques. Gib will illustrate these tactics using examples from Netflix, then, put the techniques into practice with a highly interactive, modern-day Netflix case.

Data is a hammer, science is carpentry: evolving from data-driven to science-driven product development
Donal McMahon

Group manager for data platforms at Indeed

Building great technology products is difficult — scaling them presents even more challenges. The sheer amount of data now available can help with decision making for your products, and many companies are striving to be more data-driven. Data is only the start of the solution. Without a consistent process for consuming this data and deriving meaningful insights, you can end up with lower quality decisions. Teams can become distracted by the noise of large quantities of data and miss vital information. Thankfully, you can rely on scientific principles to refine and scope your use of data; so that you’re asking the right questions at the right time in search of meaningful answers that will help you improve your products. In this talk, I will introduce you to key data science concepts and illustrate how to use them in making robust decisions at scale. This talk leverages established principles from statistics, information theory, economics, and machine learning, to supply your team with a shared vernacular and evaluation framework. There will be math, but also practical examples of how we do it well (and occasionally badly) at Indeed.

Social hour

5:00PM @ RDS

After a long day of inspiration, enjoy plentiful food and drinks with your fellow attendees.

OFFICIAL PARTY (Sponsored by Pendo)

8:00PM @ TBA

Attendees will come back together for the official INDUSTRY party in downtown Dublin. Revelers will get a chance to connect with other product people from around the world and enjoy a few pints on our good friends at Pendo.

The dirty secrets behind product teams
Richard Banfield

VP of design transformation at Invision

As product people, we imagine that the challenges we face are unique to this tech era we’re experiencing. In fact, almost all our challenges are not technological, but rather about people. In this talk, we’ll delve into the far reaches of the organizational nooks and crannies to find out what high-performing teams are getting right. We’ll talk about the universal truths that drive results and happiness and call out the behavior that leads to mistrust and confusion.

Habits, practices & strategy for building viral products
Oji Udezue

VP of product at Calendly

A discussion on the habits, practices and strategy for building products that are extremely viral and able to catch the attention of your target market, so you can grow your business faster.

Why XAAS businesses struggle to achieve high growth & profit
Laura Fay

VP research & advisory, XAAS product management at Tsia

You’ve launched your subscription product, customers are adopting nicely, and revenue growth is healthy. But operational scale is elusive. Profitably monetizing the value proposition is the very reason businesses exist, so why are so many subscription businesses struggling to achieve both high growth AND profit? This session reveals TSIA’s research on the XaaS business model that you’ll want to design for to ensure longer term viability.

Roadmap poison: what’s getting in your way?
Hannah Chaplin

Director of product at Pendo

Your product roadmap is one of the most important artifacts for keeping your team aligned with regard to deadlines and priorities. Unfortunately, a number of problems can plague even the most well-organized and maintained roadmap. And these issues tend to sneak up on you and your team, meaning you need to be diligent in keeping an eye out for these potential pitfalls. So, what forms do these “roadmap poisons” typically take, and are there any antidotes? In this talk, Hannah digs into this — and shares ways that product people can prevent these poisons.

How to make product & tech strategy compelling for your organisation
Tanya Cordrey

Former chief digital officer of Guardian Media

In this fireside chat, we’ll learn from legendary video game designer why video game design isn’t just for video games. Video game design now touches products of all kinds — including modern business applications.

Group working session: strategies for creating high Performing Teams

High-performing design teams are structured around the customer value they deliver. In this Working Session, we’ll explore how these exceptional teams align themselves with vision, values, and practices to ensure they can create the ideal cross-functional working environments and delivery paths.

“Unconference”- style small group discussions

Attendees who wish to dive deeper on specific topics can do so here, where small groups form and dig in on various topics. Attendees can even offer to recommend and lead sessions — as well as vote, in advance, on the topics they wish to see discussed. Sessions take place both before and after lunch.

Social hour

3:00PM @ RDS

After a long day of inspiration, enjoy plentiful food and drinks with your fellow attendees.

Convince your boss

You know that attending INDUSTRY will be a hugely impactful and valuable experience, but that doesn’t mean the boss won’t need convincing. Don’t worry, we’ve got your back. Check out this editable email template that will help you communicate with your boss the benefits of attending.

get email template

Sponsored  by

Want to sponsor INDUSTRY? Email us at mike@productcollective.com

ROAD TOINDUSTRY

The sooner your register, the more you get!
New this year, early ticket buyers get exclusive access to video AMAs with up to 6 INDUSTRY speakers in the months leading up to INDUSTRY — with an exclusive opportunity to learn from the best! That’s not all. If you register early, you’ll also get to visit the Product Collective bookstore on-site at the conference — adding as many as six (6) books ($180 value) to your collection — all included with your conference ticket! Register before May and choose one (1) book of your choice. For every month before June that you register, add another book… up to six (6) total!

Register before December and get:

Exclusive video AMA with Christian Idiodi
Silicon Valley Product Group
January 20th
Plus invitations to 5 more sessions throughout the year!
6 product books from the INDUSTRY bookstore
($180 value - picked up at the conference)

EARLY BIRD TICKETS ON 
SALE NOW

ALL ATTENDEES GET THESE BENEFITS WITH A CONFERENCE TICKET:

Conference

SEP 20 & 21

$895
$995

Price increases
January 1st.

Every benefit from above -- 2 days of inspiring talks, breakout sessions, great food and drinks, & plenty of time to connect with 1,200 other product people from around the world.

Register today!

PLUS

SEP 19 (workshop), 20 & 21

$1495
$1595

Price increases
January 1st.

Includes everything from CONFERENCE, plus:
- An upgraded 12-month subscription to INDUSTRY On Demand ($120 value)
- One (1) half-day workshop of your choice on 9/19 ($600 value)
- Snacks and beverages provided during your workshop

Register today!

SUPERPASS

SEP 19 (2 workshops), 20 & 21

$2095
$2195

Price increases
December 1st.

Includes everything from CONFERENCE, plus your choice of two (2) half-day workshops, held on Monday September 19th.

Register today!

Conference

SEP 20 & 21

$895
$995

Price increases
January 1st.

Every benefit from above -- 2 days of inspiring talks, breakout sessions, great food and drinks, & plenty of time to connect with 1,200 other product people from around the world.

Register today!

PLUS

SEP 19 (workshop), 20 & 21

$1495
$1595

Price increases
January 1st.

Includes everything from CONFERENCE, plus:
- An upgraded 12-month subscription to INDUSTRY On Demand ($120 value)
- One (1) half-day workshop of your choice on 9/19 ($600 value)
- Snacks and beverages provided during your workshop

Register today!

SUPERPASS

SEP 19 (2 workshops), 20 & 21

$2095
$2195

Price increases
January 1st.

Includes everything from CONFERENCE, plus:
- An upgraded 12-month subscription to INDUSTRY On Demand ($120 value)
- Two (2) half-day workshop of your choice on 9/19 ($1,200 value)
- Lunch, snacks, and beverages provided during your workshop

Register today!
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Product Collective is headquartered in Cleveland, Ohio.

Don’t forget: SEpTEMBER
19-21, 2022 CLEVELAND, OHIO

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