Few of us went to school for Software Product Management. It wasn't even a widely understood field when we were starting our careers. It's still misunderstood! We want to excel at our jobs and build products that people love to use, but wondering if "am I doing this right?" can be confusing and demoralizing.
Don't waste your time and resources. You've worked too hard not to become the best Product Manager you can be.
Come to INDUSTRY: The Product Conference in Dublin, Ireland in the Spring, or Cleveland, Ohio in the Fall, and learn the latest methods, tools, and frameworks used to build, launch and scale world-class software products.
Who's behind INDUSTRY? Read our story.
Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy
Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.
There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate.
You've read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY, you can.
Get internal stakeholders to think like product people and buy in to what the customer truly needs. As a result, you'll get more time from your engineers, budget for new tools and find more time to focus on higher-level strategy
Be more confident about testing your ideas, prioritizing your features, understanding data, building out your roadmap, and ultimately, managing your products and team better.
Get exposed to new ways of thinking about creating products, replete with actionable steps that you can immediately bring back to the office.
There are few places to connect in person with product people like you from around the world. At INDUSTRY, you have a unique opportunity to meet hundreds for 2-3 days and find ways to learn from each other and collaborate.
You've read the best product books. Listened to the best product podcasts. But have you ever wanted to have a coffee or lunch with the people behind those and ask them, "Yeah, but what about my situation?" At INDUSTRY, you can.
Instructor
Amy Graham has more than a decade of experience in product management, development and operations. Known for her ability to bridge the gap between IT solutions and the business, Amy has launched and managed a variety of products, including multi-million dollar software projects and mobile apps. In addition, Amy has experience creating the product management function from the ground up, expanding it into a global product management function and shepherding company acquisitions.
Producer, Actor, Writer
A true multi-hyphenate, Mark Duplass is an Emmy-winning producer, director, actor, screenwriter, and author credited with helping to create the mumblecore film movement: modestly budgeted movies shot in a casually realistic manner with semi-improvised dialogue, low-tech production values, and a truthful but unpretentious style.
CEO & Co-founder
Jason returns to the INDUSTRY stage where he wowed attendees with his insights on the nature of being creative in 2017 and on building products the Basecamp way in 2019. He’s the co-founder and CEO of Basecamp, a renowned project collaboration product, and co-author of several seminal books on modern work practices, including Rework and most recently It Doesn’t Have to Be Crazy at Work.
Chief Product Officer
Coming soon...
VP of Product
Coming soon...
Partner
Christian has been a product leader for over 15 years, building teams and developing enterprise and consumer products that have shaped companies such as CareerBuilder and Merrill Corporation as well as clients such as PayPal, Etsy, Starbucks, Dell, and Macy’s. Christian is passionate about helping companies implement the discipline of product management to build world-class products and new technologies. Before joining Silicon Valley Product Group, Christian was the Global Head of Product for Merrill Corporation.
Chief Product Officer
Coming soon...
CEO
Coming soon...
VP of Design Transformation
Richard’s curiosity for product design and leadership has led to four books on these topics. As well as being co-author of Design Sprint and Product Leadership, Richard also authored Design Leadership and Enterprise Design Sprints. When he’s not writing, speaking or teaching, he is VP of Design Transformation at InVision. Previously, Richard was the CEO of Fresh Tilled Soil, an international product design agency.
Founder
Dan Olsen is a product management expert and author of The Lean Product Playbook. Based in Silicon Valley, Dan helps CEOs and product leaders build better products and stronger product teams as a hands-on consultant, trainer, and coach.
Product Manager
Coming soon...
Product Management Consultant
Holly is the Founder and CEO of H2R Product Science, a product management coaching and consulting firm that teaches the science of high-growth product development. She is a former Columbia University research scientist and has led over a dozen successful digital product initiatives at startups, high-growth companies, and enterprises like Shutterstock, The Lean Startup Co, and Weight Watchers. With those experiences she has developed the Product Science Method, a framework to discover the strongest product opportunities and lay the foundations for high-growth products, teams, and businesses.
“I have attended INDUSTRY for the past 2 years and it continues to be the most valuable conference I have ever attended. They had to kick us out of the auditorium this year, because we didn't want it to end.”
Product Manager, InboxDollars Inc.
"EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!”
MSTS, Sr. Product Manager
"The Creators of this conference thought about everything. That made it a fantastic experience. Many opportunities to learn, network, and be among peers going through similar challenges."
Home Depot Product Manager
"The go-to conference for Product People."
Product Manager, Stretto
EXCELLENT conference for product professionals - first class in every way. One of the best conferences I've ever been to, and I've been going to conferences for 20+ years!
MSTS, Sr. Product Manager
A LOT of great and REALLY great content targeted toward PMs. It was fabulous and inspiring. I will definitely be coming back next year with some PM buds and co-workers.
Sr. Director of Product, OnBoard
INDUSTRY was the best work-related/industry conference I've been to. A great diversity of speakers and attendees. Loved that I could connect with product people working in range of product roles at all levels of seniority. Everyone was very accessible and open to share experiences.
Wisr
Speakers were inspiring; content useful; conference was energizing. Great to have a conference specifically for product management!
Product Manager, New Innovations, Inc.
Solving one of the biggest anxieties that conference-goers typically have, INDUSTRY attendees are provided with INDUSTRY Notes. These are a comprehensive set of notes for every session emailed to you immediately after the event. It even includes summarized Key Takeaways so that you can be fully prepared for that presentation to your boss when you get back to work.
Send notes from last year
The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.
INDUSTRY is a multi-day conference, allowing you to really step out of execution mode. Conference Plus pass holders start with an intensive 4-hour Workshop on Monday, March 9th, before joining Main Conference pass holders on Tuesday for 2 days of valuable talks, interactive interviews, and good times with fellow attendees.
Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.
Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.
The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.
You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.
The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.
The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.
INDUSTRY is a multi-day conference, allowing you to really step out of execution mode. Conference Plus and Superpass pass holders start with intensive 4-hour Workshops on Monday, September 21st, before joining Main Conference pass holders on Tuesday for 2 days of valuable talks, interactive interviews, and good times with fellow attendees.
Head to the Talk Shop stage after each session to connect with speakers in an intimate setting. There, speakers are interviewed and attendees have the opportunity to ask questions and discuss with others the merits and applications of what was presented.
Come to learn from the speakers as they share their knowledge on stage… but stay for the relationships you’ll build with other attendees! At INDUSTRY, you’ll have plenty of chances to meet fellow product people — including at the pre-conference kickoff reception and the official mid-conference party after Day 1’s talks.
The main stage features product leaders presenting on a range of topics that will challenge and inspire Product Managers who build, launch, and scale world-class products.
You can learn so much from our speakers as they present on-stage — but you’re likely to learn just as much from fellow attendees, who are faced with many of the same challenges as you. Aside from chatting about these informally, you can take part in a number of small-group discussions focused on a wide variety of topics relevant to Product Managers.
No INDUSTRY attendee ever stays hungry for too long! You’ll enjoy a great breakfast and lunch on each day with flavors that give a nod to our international audience. You’ll also be treated to bountiful snacks, access to our complimentary barista-staffed coffee bar, and an end-of-day reception on both days.
For Conference Plus pass holders only, will take place on Monday
one day before the main conference begins in downtown Cleveland. Please keep in mind that these sessions will sell out.
CEO & Co-founder at Basecamp
Spend a rare afternoon with Jason Fried, CEO of Basecamp, on September 21st and he'll take you "behind the scenes", so to speak, and share everything — how the business is run, how the company is organized, and how the team works together. Everything will be exposed. It's live, interactive, and small-audience intimate with lots of interrupt-anytime Q&A.
Product Management Consultant at H2R Product Science
If you follow top product leaders, you have probably heard some inspiring stories of product discovery and evidence-based decision making that saves lots of wasted engineering effort and leads to products that delight customers. But often when we try to increase experimentation in our own companies, it isn't the magic bullet we expected. In the High-Impact Experimentation Workshop, you'll learn how to take your experimentation from good to great.
Founder at Olsen Solutions
Dan will explain his Product-Market Pyramid framework, which is the foundation of his 6-step Lean Product Process for achieving product-market fit.
Instructor at Pragmatic Institute
Gain a better understanding of the role of a technology product manager, learn how to properly listen to your market and translate that into an action plan for your product, and understand a basic framework to help guide you and your products as you evolve.
VP of Design Transformation at Invision
In today’s complex landscape of product creation, people are struggling to figure out how to work with each other to maximize impact. Those who have are bringing massive value to their organizations and to their markets.
"Last week in Cleveland, more than 1,200 attendees showed up at the Cleveland Public Auditorium to talk product.For three days, the conference was buzzing with an all-star lineup of product managers, leaders, and luminaries from over 30 countries discussing the latest methods, tools, and frameworks to build, launch, and scale software products."
Alpha
"Overall, I left this conference exhausted from all the learning and humbled by the collective wisdom of the speakers, attendees, organizers, and sponsors. As a newbie, I felt welcomed and accepted from the start. It was a great experience, and I’d recommend INDUSTRY to any new or experienced product manager."
Product Manager at Moraware
You know that attending INDUSTRY will be a hugely impactful and valuable experience, but that doesn’t mean the boss won’t need convincing. Don’t worry, we’ve got your back. Check out this editable email template that will help you communicate with your boss the benefits of attending.
Ask about group, student & startup pricing.
Price increases
March 1st.
Enjoy 2 days of inspiring talks, breakout sessions exploring challenging topics, great food and drinks, and plenty of time to connect with 1,400 other product people from around the world.
Price increases
March 1st.
Includes full access to the main conference on September 22nd-23rd, plus your choice of one (1) half-day workshop, held on Monday, September 21st.
Price increases
March 1st.
Includes full access to the main conference on September 22nd-23rd, plus your choice of two (2) half-day workshops.
Price increases
March 1st.
Enjoy 2 days of inspiring talks, breakout sessions exploring challenging topics, great food and drinks, and plenty of time to connect with 1,400 other product people from around the world.
Price increases
March 1st.
Includes full access to the main conference on September 22nd-23rd, plus your choice of one (1) half-day workshop, held on Monday, September 21st.
Price increases
March 1st.
Includes full access to the main conference on September 22nd-23rd, plus your choice of two (2) half-day workshops.
No Worry Tickets
Change your mind within 30 days? No problem, we'll refund your ticket up until 45 days before the event.
Product Collective is headquartered in Cleveland, Ohio.
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